Digital Content Creator

We are seeking a creative and detail-oriented Digital Content Creator to enhance our online presence and strengthen our brand identity. In this role, you will be responsible for developing, producing, and optimizing engaging content that attracts audiences, drives website traffic, and supports overall marketing goals. You will collaborate closely with the marketing, design, and development teams to ensure all content reflects our brand voice and aligns with company objectives.

Key Responsibilities:

• Develop and implement a comprehensive content strategy that supports business goals and targets the right audience.
• Create diverse digital content for the website, including blog posts, landing pages, product descriptions, case studies, infographics, and videos.
• Optimize all content for SEO to increase organic reach and search engine rankings.
• Collaborate with marketing and design teams to ensure content is visually appealing and consistent with UX best practices.
• Edit, proofread, and refine content to maintain high standards of quality, clarity, and brand consistency.
• Conduct regular research on industry trends, keywords, and competitor content to inform content strategy.
• Monitor website and content performance using analytics tools and adjust strategies to improve engagement and effectiveness.
• Stay up to date with emerging trends in content creation, SEO, and digital marketing to ensure continuous innovation.

Requirements:

• Minimum 3 years of experience as a Digital Content Creator, Content Writer, or in a related role, with a strong online portfolio.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO best practices and web content optimization.
• Hands-on experience with content management systems (e.g., WordPress, Drupal, or similar).
• Proficiency in using analytics platforms (e.g., Google Analytics, SEMrush) to track and evaluate performance.
• Familiarity with basic graphic design tools such as Canva or Adobe Creative Suite is an advantage.
• Strong collaboration and communication skills, with the ability to work effectively across teams.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Creative thinker with a passion for developing engaging and impactful content.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience in video content creation or multimedia production.
• Basic knowledge of HTML/CSS.
• Fluency in Arabic is a strong advantage, particularly for Arabic-language content development.
• Experience managing bilingual (English/Arabic) website content is a plus.

Job Type: Full-time