Digital Content Creator

Location: Okhla (Delhi)
Job Type: Full-Time
Work Days: 6 Days/Week
Experience: 1–4 years preferred (freshers with excellent portfolios also welcome)

About the Role

We are a premium custom dress shoe brand in Delhi, known for craftsmanship, personalised fittings, and a highly experiential in-store journey.

We are looking for a creative, energetic, on-ground content creator who can:
Shoot daily content inside the store
Create story-driven videos with customers
Manage Instagram & TikTok-style reels
Build viral content that increases footfall
Showcase craft, fittings, transformations & customer stories
Script, shoot, edit, and post consistently

Your goal is simple:
Make our brand the “local favourite” through authentic and highly shareable content.

Key Responsibilities for Content Production

• Shoot 8–12 short-form videos weekly inside the store
• Capture behind-the-scenes footage of craftsmanship, fittings, customer interactions
• Create transformation videos (before/after, repairs, customizations)
• Build storytelling content around customers, weddings, first purchases, father-son moments
• Film UGC-style POV clips, walk-throughs, viral hooks, and educational shoe-care content

Content Editing

• Edit fast-paced, engaging reels
• Add captions, subtitles, hooks, and on-screen highlights
• Maintain consistent aesthetic and brand tone

Social Media Management

• Post daily on Instagram (Reels, Stories, Photos, Carousels)
• Respond to comments & DMs (basic queries, booking help)
• Track trending audio, formats, and adapt them to shoes

Customer Interaction

• Ask customers for 1-minute story videos
• Capture testimonials in a natural, conversational tone
• Manage permissions for filming
• Coordinate before/after transformations

Creative Direction

• Brainstorm new viral ideas
• Build content around product launches
• Work with store manager for customer access
• Plan weekly content shoots & deliverables

Goals & KPIs

You will be assessed on:

• Content Quantity
• 30–40 reels/month
• 15–20 stories/week
• Content Performance
• Growth in organic reach
• Increase in store footfall through social content
• Engagement rate
• Brand Building
• Consistent storytelling
• Humanized customer moments
• Quality visuals
• Customer-Led Content
• 8–10 customer story videos/month
• 4–6 transformation videos/month

Requirements

• Strong reel-making skills
• Good sense of storytelling & aesthetics
• Basic video editing (CapCut/Premiere preferred)
• Comfortable shooting on iPhone/Camera
• Confident in talking to customers on-screen
• Passion for fashion, craftsmanship, or luxury products
• Proactive, creative, and highly observant
• Able to work independently without founder supervision

Bonus Skills (Not Mandatory)

• Photography knowledge
• Script writing
• Experience in fashion content creation
• Proven viral reels in portfolio
• Basic graphic design

What We Offer

• Competitive salary
• Performance-based incentives
• Opportunity to build a brand from the ground up
• Creative freedom & experimentation
• Work directly with founder & core team
• Exposure to fashion, content, and craftsmanship
• Comfortable, aesthetic shooting environment
• A role where your content directly impacts real sales

How to Apply

Send the following to (your email):

• Resume
• Portfolio / Instagram / TikTok link
• 3 sample reels you’re proud of
• 2 ideas for viral videos for a shoe brand

Job Types: Full-time, Fresher

Pay: ₹20,000.00 - ₹26,000.00 per month

Work Location: In person