Digital Content Lead

Sefam Private Limited is a leading organization specializing in the textile and apparel sector, dedicated to providing innovative and high-quality solutions that cater to a diverse range of customers. Known for its commitment to excellence and customer satisfaction, Sefam combines creativity and technology to stay ahead of market trends. The company values innovation and is recognized for its collaborative and dynamic work environment, offering opportunities for professional growth. Sefam Private Limited is headquartered in Lahore and continues to make a significant impact in the industry.

This is a full-time, on-site role based in Lahore for a Digital Content Lead. The Digital Content Lead will manage and oversee all aspects of content strategy, including planning, creating, and publishing digital content across multiple platforms. Responsibilities include leading creative teams, ensuring brand consistency, optimizing content for SEO, analyzing content performance, managing marketing campaigns, and developing new strategies to engage target audiences effectively.

• Strong expertise in Content Creation, Content Strategy, and Copywriting
• Proficiency in Digital Marketing, SEO Optimization, and Social Media Strategy
• Proven experience with Editing, Proofreading, and maintaining quality content
• Leadership and team management skills to oversee creative professionals and content teams
• Analytical capabilities to monitor, interpret, and optimize content performance metrics
• Proficiency with tools related to content management and analytics
• Bachelor's degree in Marketing, Communications, English, or a related field
• Experience in the fashion or textile industry is a plus