Digital Marketing & Lead Generation Specialist (LinkedIn& Facebook)

Company Overview:
We are a growing Estimation and Drafting services company focused on delivering high-quality solutions to clients in the construction, architecture, and engineering industries. We are seeking a results-driven professional to strengthen our digital presence and generate high-quality business leads.

Job Description:

We are looking for a Digital Marketing & Lead Generation Specialist with proven expertise in LinkedIn and Facebook (Meta) platforms. The ideal candidate will be responsible for developing and executing data-driven strategies to generate, nurture, and convert leads into potential clients.

Key Responsibilities:

• Develop and execute B2B lead generation strategies on LinkedIn and Facebook
• Identify and target decision-makers in construction, architecture, and engineering sectors
• Manage LinkedIn outreach campaigns (connection requests, messaging, and follow-ups)
• Plan, create, and optimize Facebook (Meta) paid and organic campaigns
• Generate qualified leads and coordinate meetings for the sales team
• Create engaging content, including posts, ad copies, and outreach messages
• Optimize company profiles/pages for better visibility and conversions
• Monitor campaign performance and continuously improve based on data insights
• Maintain and manage a structured lead pipeline and reporting system

Requirements:

• Proven experience in LinkedIn & Facebook (Meta) marketing, preferably in B2B
• Strong understanding of lead generation funnels and customer journeys
• Hands-on experience with LinkedIn Sales Navigator & Meta Ads Manager
• Excellent communication and copywriting skills
• Strong research and audience targeting capabilities
• Self-driven, target-oriented, and performance-focused mindset
• Experience in construction, estimation, or drafting industry will be an advantage

KPIs / Success Metrics:

• Monthly qualified leads generated
• Conversion rate from outreach and campaigns
• Cost per lead (CPL) for paid campaigns
• Engagement rate across posts and advertisements

What We Offer:

• Competitive salary + performance-based increments
• Opportunity to work in a growing international market
• Career growth and skill development
• Collaborative and performance-driven environment

Location: Township, college Road , lhr
shift Timings:8:00am to 5:00pm (mon-fri)

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital Marketing Lead: 4 years (Required)