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Business Development Executive

Business Development Executive
2.5–3 Years Experience | Full-Time | On-site / Hybrid | Lahore, Pakistan

Are you a Lead Gen pro who is tired of manual Upwork bidding? We are looking for an Outbound Expert who can build automated systems using Clay, Instantly, and Google Ads to drive international growth.

1. Core Skills

2. Position Overview

● Department: Business Development
● Reports To: CEO / CTO
● Employment Type: Full-Time
● Location: Lahore, Pakistan (On-site / Hybrid)
● Experience Required: 2.5 – 3 Years
● Salary Range: Market Competitive (based on experience)
● Industry: Software Development & IT Services

3. Tools & Tech Stack

● Outreach: Instantly, Smartlead, Woodpecker, Lemlist, Apollo, LinkedIn Sales Navigator
● Platforms: GoHighLevel, Zapier, Calendly, Stripe, Twilio, Mailgun, Meta Ads, Google Ads
● Lead Gen Platforms: SolidGigs, Upwork, Alignable, Bark
● Paid Ads: Google Ads, Meta Ads, Google Analytics, Google Tag Manager
● Data & Enrichment: Clay, Apify, Hunter.io, Phantombuster, Apollo
● Email Infrastructure: SendGrid, Mailchimp, Mailgun
● CRM: HubSpot, Pipedrive, Salesforce, Zoho
● Scheduling & Payments: Calendly, Stripe
● Communication: Slack, Google Meet, Zoom, Twilio
● Project Management: Notion, ClickUp, Jira, Google Workspace
● Automation: GoHighLevel, n8n, Zapier
● Languages (Bonus): HTML, CSS, JavaScript, Python, n8n Scripts
● AI Tools: Claude, ChatGPT, Gemini, Perplexity

4. About the Role

XISLABS is a fast-growing software development company delivering high-quality web, mobile, and custom software solutions to clients across the US, Canada, Europe, and the Middle East.

Are you a Lead Gen pro tired of manual Upwork bidding? We're looking for an Outbound Growth Specialist who can build automated systems using Clay, Instantly, Google Ads, and Meta Ads to drive international pipeline growth at scale.

This role is ideal for someone who understands how to build, nurture, and convert leads through structured outbound and paid acquisition strategies. The primary focus is on direct outreach channels — email marketing, LinkedIn, Google Ads, and Meta Ads — and full-funnel pipeline management rather than relying on freelance platforms.

5. What You Will Own — KPIs & Targets

Lead Generation: 50+ qualified leads/month via email, LinkedIn, Google Ads & Meta Ads
Discovery Calls: 8–10 meetings booked/week with potential clients
Pipeline Health: 30+ active prospects maintained at all times
Email Campaigns: Minimum 2 outreach sequences running simultaneously
Paid Ads: Manage 2+ active Google Ads & Meta Ads campaigns with tracked CPL & ROAS
Reporting: Weekly BD report submitted every Monday to leadership
Deal Closure: Contribute to 2–3 new project closures/month

6. Key Responsibilities

Lead Generation & Outreach

Identify and target potential clients using LinkedIn Sales Navigator, Apollo, Clay, and Apify
Execute cold email campaigns with personalized messaging and A/B test sequences via Instantly, Smartlead, and Woodpecker
Build segmented lead lists by industry, geography, company size, and ICP
Continuously optimize subject lines, CTAs, and follow-up sequences for higher reply rates
Use data enrichment tools (Clay, Apollo, Apify, Hunter.io, Phantombuster) to build high-quality prospect lists
Source leads via platforms including SolidGigs, Upwork, Alignable, and Bark
Research and identify new verticals and geographies for XISLABS services

Google Ads & Meta Ads Campaign Management

Set up and manage Google Ads (Search, Display, Remarketing) and Meta Ads campaigns targeting decision-makers in key verticals (SaaS, healthcare, fintech, e-commerce)
Define audience targeting, keyword strategies, ad copy, and landing page alignment
Monitor daily performance: impressions, clicks, CTR, CPC, conversions, CPL, and ROAS
Perform A/B testing on ad creatives, headlines, descriptions, and landing pages
Manage monthly ad budgets and provide weekly spend reports with ROI/ROAS analysis
Coordinate with leadership to align paid campaigns with outbound outreach for maximum pipeline impact

Sales Funnel & Pipeline Management

Design and own a full sales pipeline from awareness to signed contract
Qualify leads and move them through funnel stages: Cold → Warm → Discovery → Proposal → Close
Maintain CRM (HubSpot, Pipedrive, Salesforce, or Zoho) with updated lead status, interaction history, and deal value
Set up automated email sequences and follow-up workflows using Instantly, Smartlead, Lemlist, or Woodpecker
Tag and segment leads by source (LinkedIn, email, Google Ads, Meta Ads, inbound) for attribution reporting
Use Calendly for seamless meeting scheduling integrated into outreach flows
Manage payment and contract flows via Stripe, where applicable

Client Communication & Deal Closure

Run structured discovery calls via Google Meet or Zoom to understand client needs, budgets, and timelines
Align client requirements with XISLABS technical capabilities and team availability
Prepare tailored proposals, quotations, and project scope documents
Coordinate with the CTO and development team to finalize technical scope and pricing
Follow up consistently until the deal is closed or disqualified
Hand off closed deals to the project management team with a clear scope brief

Communication & Infrastructure Management

Set up and manage outreach infrastructure using Mailgun and SendGrid for email deliverability
Use Twilio for SMS/call-based follow-up sequences where applicable
Coordinate client and team communication via Slack and Google Workspace
Manage and automate workflows using GoHighLevel, Zapier, and n8n
Use Notion and ClickUp for BD task management, reporting, and documentation

Strategy & Reporting

Track weekly KPIs: leads generated, emails sent, reply rate, calls booked, deals closed, ad spend, CPL
Submit structured weekly and monthly BD reports every Monday
Analyze campaign performance across all channels and share actionable insights
Research competitor positioning, market trends, and new niche opportunities
Contribute to the go-to-market strategy for new XISLABS service lines or verticals

7. Tools & Tech Stack / Category Tools:

Outreach: Instantly, Smartlead, Woodpecker, Lemlist, Apollo, LinkedIn Sales Navigator.
Platforms: GoHighLevel, Zapier, Calendly, Stripe, Twilio, Mailgun, Meta Ads, & Google Ads.
Lead Gen Platforms: SolidGigs, Upwork, Alignable, Bark
Paid Ads: Google Ads, Meta Ads, Google Analytics, Google Tag Manager
Data & Enrichment: Clay, Apify, Hunter.io, Phantombuster, Apollo
Email Infrastructure: SendGrid, Mailchimp, Mailgun
CRM: HubSpot, Pipedrive, Salesforce, Zoho
Scheduling & Payments: Calendly, Stripe
Communication: Slack, Google Meet, Zoom, Twilio
Project Management: Notion, ClickUp, Jira, Google Workspace
Automation: GoHighLevel, n8n, Zapier
Languages (Bonus): HTML, CSS, JavaScript, Python, n8n scripts
AI Tools: Claude, ChatGPT, Gemini, Perplexity

8. Requirements

Education

Bachelor's degree in Business, Marketing, Computer Science, or a related field

Experience

2.5–3 years in business development, B2B sales, or tech sales
Proven track record running cold email and LinkedIn outreach campaigns
Hands-on experience with Google Ads and Meta Ads (Search, Display, Remarketing, Lead Gen)
Hands-on experience building and managing structured sales funnels and pipelines
Background in IT or the software services industry preferred

Skills

Excellent English communication — written proposals, emails, and discovery calls
Deep expertise in cold outreach, email sequencing, and LinkedIn prospecting
Proficiency in Google Ads and Meta Ads campaign setup, targeting, and optimization
Strong understanding of sales funnel stages and lead nurturing best practices
Hands-on experience with CRM platforms and outreach tools listed above
Basic knowledge of software technologies (React, Node.js, Python, Flutter, etc.)
Comfortable working US or European time shifts

Preferred Qualifications

Experience closing deals with international clients in the US, UK, Canada, or Australia
Google Ads certification (Google Skillshop)
Meta Blueprint certification (bonus)
Knowledge of automation tools: GoHighLevel, n8n, Zapier, Instantly, Smartlead
Familiarity with data enrichment tools: Clay, Apify, Hunter.io, Phantombuster
Understanding of SaaS or the software development lifecycle
Prior experience in a software house or tech startup environment
Experience with inbound + outbound hybrid sales models
Basic scripting ability in HTML, CSS, JavaScript, or Python for automation support

9. What We Offer

Health Insurance
EOBI
Monthly Team Activities
Casual, Sick & Annual Paid Leaves
US & European Shift Flexibility
Full Outreach Tech Stack Provided (Clay, Instantly, Apollo, Smartlead & more)
AI Tools Access (Claude, ChatGPT, Gemini, Perplexity)
Direct Access to CEO & CTO
Exposure to International Clients
Fast-Growing Startup Environment
Continuous Learning & Upskilling

10. How to Apply

Send your CV and a brief cover letter highlighting your B2B sales experience, outreach campaign results, Google Ads/Meta Ads experience, and measurable achievements (leads generated, meetings booked, deals closed, campaign ROAS) to: