Digital Content Librarian

GENERAL DESCRIPTION OF CLASS

This is professional work that provides excellent customer service, manages and supervises a library, and develops and implements library programs of service. This position is responsible for routine facility supervision and maintenance. This position may serve as the person in charge of library facilities. Work is performed under general supervision and is reviewed for performance. This position can be scheduled during daytime, evening, and weekend library hours.

ESSENTIAL FUNCTIONS

• Manages the library's social media presence, profiles, and efforts, including scheduling and overseeing content to ensure a consistent brand message and maintain the library's voice throughout all marketing channels.
• Develops and implements social media strategies and campaigns, including creating original content.
• Monitors and responds to social media posts, comments, and questions in a timely, respectful, accurate, and informative manner, providing excellent customer service across all social media channels.
• Uses social media to promote and market library services and activities, collaborating with library staff and City departments to share library information via social media to increase awareness, drive participation, and demonstrate the library's impact.
• Creates, develops, and manages the library's website content.
• Produces, creates, and formats graphic designs for print and digital distribution to promote library services, events, and activities.
• Assists library staff with optimization of graphics for digital and print campaigns, and prepares printed and electronic newsletters, brochures, posters, and other media materials on behalf of the library.
• Directs assigned special events and activities.
• Provides excellent customer service to library users, whether in person, on the phone, or online.
• Performs circulation functions at service desks, including financial transactions.
• Executes designated opening and closing procedures within the unit or facility.
• Prepares visually pleasing displays/signage highlighting library materials or programs.
• Assists library users with the use of electronic devices, library databases, digital resources, general technology questions, and software, including Microsoft Office products and Internet browsers.
• Troubleshoots and corrects minor problems with office machines, i.e., copiers, printers, scanners, etc.
• Plans and conducts age-appropriate programs for children and/or adults.
• Prepares and teaches classes on topics such as technology.
• Provides reader advisory assistance to library customers.
• Impromptu public speaking to small groups within the library about services available.
• Addresses problem behaviors on the general service floor and works through situations respectfully and professionally.
• Interviews and participates in selecting new library staff.
• Maintains physical and digital collections; examples include uploading records, selecting, processing, and weeding materials, and preserving local historical documents.
• Examines circulation statistics to remain aware of use patterns and the needs of library users.
• May supervise and schedule staff members in the library.
• Coordinates with agencies and organizations in the community that rely on library services.
• Cooperates in joint activities and programs of service to citizens.
• Develops and consults with the supervisor on new service approaches.
• Trains the library staff.
• May be required to participate in and/or facilitate training to support departmental or City initiatives and requirements.
• May be required to work alternate hours, including nights and weekends, as necessary for the efficient operation of the department.
• Position is designated as Mission Critical.

• May count revenue and prepare financial reports.
• Compiles and submits statistical reports monthly.
• Uses social media to inform users about library services.
• Keeps abreast of current issues and developments in the public library field.
• Recommends and participates in changes to the physical organization and arrangement of the library and its collections.
• Represents the library at professional workshops, meetings, conferences, and outreach events.
• May be required to perform light custodial duties.

QUALIFICATIONS (EDUCATION, TRAINING AND EXPERIENCE)

• Master's Degree from a program accredited by the American Library Association in Library/Information Science with an emphasis in public librarianship or a related field.
• One year of experience in a library setting or customer service environment.

• Must possess and maintain a valid driver's license.
• Must possess and maintain a valid telephone number.

KNOWLEDGE, SKILLS, ABILITIES

• Considerable knowledge of current trends and practices affecting public library service.
• Knowledge of databases and subscriptions offered for use by library customers, including the library's catalog.
• Knowledge of social media platforms and their ability to promote the library and its services.
• Knowledge and practical application of computer software and hardware troubleshooting procedures.
• Considerable knowledge of all formats of materials for adults, children, and young adults, and understanding of the materials and formats appropriate for the library.
• Considerable knowledge of electronic devices such as smartphones, iPads, tablets, eReaders, and the ability to share that knowledge with library users in formal and informal settings.
• Knowledge of library organization procedures, policies, aims, and services.
• Knowledge of library administration practices.

• Skills to prepare reports and present ideas clearly and concisely in written and oral forms.

• Ability to oversee collection development, maintenance, and routine safety and maintenance of the facility.
• Ability to create content for use or viewing by the public. i.e., flyers, posters, videos, pictures.
• Ability to present the library's program of service to community groups and professional organizations at the local, regional, and state levels.
• Ability to establish and maintain effective working relationships with fellow staff members, others in the library community at the local, regional, state, and national levels, community residents, the Friends of the Library, and City of Lakeland staff.
• Ability to address the public directly when behavior issues arise and contact appropriate emergency personnel when needed.

• The job requires sedentary work with some walking or standing, exerting up to 20 pounds of force regularly, and routine keyboard use.
• The job risks exposure to normal environmental hazards.
• The job requires normal visual acuity, field of vision, hearing, speaking, color perception, sense of smell, depth perception, and texture perception.

This job description outlines the general nature and level of work and is not intended to be an exhaustive list of duties or qualifications. Management reserves the right to modify or assign additional responsibilities as needed.

All City of Lakeland positions are subject to testing (e.g. written, oral, performance, computerized, interview, and/or any combination). Candidates selected for testing will be notified via email or telephone. Please check your e-mail and telephone messages regularly, including "junk" folders. Test times and locations to be announced.

THE CITY OF LAKELAND IS AN EQUAL OPPORTUNITY/EQUAL ACCESS EMPLOYER AND A DRUG FREE WORKPLACE