Digital Content Marketing Manager

Position Details

• Type: Part-time to start with, opportunity to grow into full-time
• Location: Remote / Hybrid (Central New York area preferred)
• Reports to: CEO / Creative Director
• Requirements: Must provide own computer and secure internet; occasional local travel required

Core Responsibilities

Organic Content & Community Marketing

• Plan, manage, and execute monthly organic social content calendars
• Create engaging content for multiple clients across various platforms (Meta, LinkedIn, TikTok, and/or YouTube)
• Capture, edit, and publish short-form video content
• Cultivate community engagement and follow-up, including managing and responding to direct messages and comments
• Post natively and via scheduling tools
• Monitor social media engagement and identify opportunities for optimization

User-Generated Content & Peer-to-Peer Toolkits

• Lead client UGC initiatives to increase authentic content capture
• Develop peer-to-peer fundraising toolkit content, including social captions, email templates, and messaging guides
• Create clear shot lists and provide creative direction to clients and supporters
• Coach clients and peer fundraisers on capturing usable, on-brand video content
• Edit submitted footage into polished, platform-ready assets

Email Marketing

• Draft, format, and schedule recurring email campaigns that align with the overall strategy
• Collaborate with a graphic designer on visual assets
• Ensure messaging aligns with campaign and/or fundraising objectives
• Monitor performance metrics and apply insights to future campaigns

Agency Brand Growth

• Maintain consistent organic visibility for FMN Creative
• Repurpose speaking engagements and thought leadership into content assets
• Capture content at select events using professional equipment provided by the agency
• Support brand amplification initiatives as the agency expands
• Assist with short- and long-form content development to support the overall strategy

Core Skills

• Strong short-form and long-form copywriting ability
• Ability to translate strategy into compelling, platform-appropriate content
• Confident content direction and client coaching skills
• Strong creative judgment for social-first storytelling
• Organized and deadline-driven with strong project ownership
• Ability to manage multiple brands while maintaining a distinct voice and tone

Technical Requirements

• Strong working knowledge of Meta Business Suite, social scheduling, and reporting tools
• Proficiency with short-form video editing tools (CapCut, Premiere, Canva, etc.)
• Basic photography skills and photo editing experience preferred (Lightroom)
• Comfortable capturing content using professional camera and audio equipment provided by the agency
• Experience with email marketing platforms (Mailchimp, Constant Contact, etc.)
• Experience with community management (Facebook Groups, Circle, Kajabi, etc.)
• Working knowledge of social, email, and web analytics (including GA4 fundamentals)
• Comfort working within G-Suite applications and Monday.com project management
• Graphic design experience preferred

Our Ideal Candidate

• Has 3–5 years of hands-on organic social media experience in an agency setting
• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• Understands the nuance of nonprofit and mission-driven marketing
• Is confident operating independently without daily direction
• Is comfortable coaching clients on content capture
• Wants a consistent part-time role with growth potential
• Is excited about contributing to a growing agency expanding nationally

Application Requirements

• Resume highlighting relevant social media, copywriting, and digital marketing experience
• Portfolio showcasing your best work, especially:
  • Organic social media campaigns showing performance data
  • Short-form videos (Reels/TikToks)
  • Copywriting samples across different mediums
  • Nonprofit or purpose-driven organization projects (preferred)