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Digital Content Marketing Specialist
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Salary
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Job #
042479
Department Code
22001-2020
Department
Maxwell Dean's Office
Job Title
Digital Content Marketing Specialist
Location
Syracuse, NY
Campus
Syracuse, NY
Commitment to On-Campus Experience
Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy.
Pay Range
$62,400
Pay Determination
Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level
S4
FLSA Status
Exempt
Hours
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type
Full-time
Unionized Position Code
UA
Job Description
As part of the Maxwell School’s Communications and Media Relations team, reporting to the Assistant Director for Digital Communications, the Digital Content Marketing Specialist manages the school’s social media channels and is responsible for creating, editing, and updating social media content to support recruitment, development, research dissemination and brand awareness efforts.
This position is part of a bargaining unit and is represented by the union SEIU, Local 200United.
This position is part of a bargaining unit and is represented by the union SEIU, Local 200United.
Education and Experience
- Bachelor’s degree in communications, English, journalism, marketing, writing or related field is expected, along with an understanding of best practices for digital marketing communications including search engine optimization.
- Two years’ professional experience in digital content creation is preferred.
- Familiarity with both academic communications and college admission marketing is desired.
Skills and Knowledge
- Intellectual curiosity to identify, create and advance content that is important to students, prospective students, alumni and donors across the social sciences, public administration and professional programs within the Maxwell School.
- Superior writing and editing skills (samples required), with an emphasis on digital content including social media, and video.
- Knowledge of Canva and Adobe Creative Suite, especially Photoshop, Illustrator, Premiere and Adobe Express.
- Excellent initiative and follow-through supported by a highly organized, detail-oriented work style (pertaining to maintaining spreadsheets and calendars, communicating and meeting deadlines, careful proofing and editing, etc.).
- Entrepreneurial mindset, with an eye towards continuous improvement of processes and mechanisms for helping the team to achieve established goals.
- Keen interest/knowledge regarding existing and emerging best practice and trends in digital/social/traditional media.
- Excellent interpersonal communication skills and a highly collaborative nature.
Responsibilities
- Create, edit and secure approvals for social media and digital signage content.
- Assist in the development and maintenance of editorial calendars and be responsible for immersing within all programs, departments, centers, and units throughout the school.
- Participate in the creation and editing of marketing and recruitment videos.
- Track and interpret analytics related to these communications.
- Over time, proactively identify social media campaigns that support the school’s content strategy.
- Monitor the school’s social media channels for content that is potentially harmful to the school’s reputation or the safety of its faculty, staff and students and escalate as appropriate.
- School social media channels include Instagram, LinkedIn, Facebook, Bluesky, X and YouTube.
- Meet regularly, in collaboration with the Assistant Director for Digital Communications, with professionals from around the school to develop materials and tell stories that effectively showcase the school’s scholarly offerings, outputs from faculty and center research, student milestones, and alumni achievements.
- Cultivate a collaborative working environment.
- Research, identify and, as appropriate, implement emerging techniques/technologies to enhance and measure digital engagement, email marketing, and social media content strategies on behalf of the school.
- Ad-hoc projects and duties as assigned.
Physical Requirements
Not Applicable
Tools/Equipment
Not Applicable
Application Instructions
In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement
Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Respectful and Welcoming Community
Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.
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