Digital Content Specialist

Digital Content Specialist

Job Title: Digital Content Specialist

Location: Atlanta, GA

Job Type: Full-Time (On-Site)

About Folk Williams Financial Management:

Folk Williams Financial Management is a tax and accounting firm that takes a comprehensive and multi-faceted approach to financial management. We provide our clients with the knowledge and tools necessary to build, manage, and protect their wealth for a lifetime. We are looking for a motivated, highly creative, and detail-oriented Digital Content Specialist to join our team and help us achieve our marketing goals.

Position Summary:

The Digital Content Specialist will be a key player on our marketing team, focusing on creating and managing digital content. This role is perfect for a creative, organized, and proactive individual with 3-4 years of experience in a similar role. You will assist with the planning, execution, and tracking of various digital marketing initiatives, contributing to the overall success of our marketing campaigns and strategic goals within the financial services sector.

Key Responsibilities:

Content Creation & Management:

• Develop highly creative and engaging content for the Folk Williams Financial Management website, blog, and other digital platforms.
• Create, write, edit, and proofread a wide range of marketing materials, including social media posts, blog posts, podcasts, email newsletters, website content, ad copy, and video scripts.
• Develop and schedule engaging content for social media platforms (e.g., LinkedIn, Instagram, Snapchat), ensuring adherence to compliance guidelines.
• Ensure all content is fresh, relevant, and compliant with industry regulations.

Strategic Support:

• Assist in the development and execution of the overall marketing and strategy plan to support business objectives.
• Leverage technology and generative AI tools to enhance marketing efforts, including content creation, data analysis, and workflow automation.
• Conduct market research to identify trends, competitor activities, and target audience insights within the financial sector.

Brand & Lead Management:

• Maintain and enforce the Folk Williams Financial Management brand identity across all digital marketing materials and communications.
• Ensure all content and visuals are consistent with brand guidelines and industry compliance standards.
• Support lead generation efforts through various digital campaigns designed for the financial services industry.

Performance Analysis:

• Track and report on the performance of marketing campaigns using tools like Google Analytics and email marketing platforms.
• Assist in preparing reports and presentations on marketing performance for the leadership team.

Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media Design, Business, or a related field.
• 3-4 years of experience in a marketing or similar role.
• Highly creative mindset with a portfolio or examples of innovative marketing work.
• Strong written and verbal communication skills with excellent attention to detail.
• Familiarity with social media platforms and content management systems.
• Proven ability to use modern technology and a willingness to explore and implement generative AI tools.
• Excellent organizational and time management skills.
• A positive attitude, a willingness to learn, and a proactive approach.

Preferred Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Mailchimp).
• Knowledge of SEO/SEM best practices.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
• Familiarity with CRM software (e.g., Salesforce).

Job Type: Full-time

Pay: From $52,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• High school or equivalent (Required)

Experience:

• Content creation: 3 years (Required)

Ability to Commute:

• Atlanta, GA 30309 (Required)

Work Location: In person