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Digital Content Specialist
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Details
- Department: Growth Marketing Digital Experience (GMDx)
- Schedule: Monday - Friday, 8 hour shift
- Location: Remote
- Salary: $62,228 - $86,742
Benefits
Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community
Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance, location and salary range at the time of the offer.
Responsibilities
The Digital Content Specialist plays a critical role in developing, and optimizing high-quality digital content that supports Ascension’s mission and growth goals. This position bridges content creation and earned channel distribution, ensuring that patient-facing web content, campaigns, and brand stories are consistent, compelling, and measurable across platforms.
The specialist will partner closely with content authors, content managers, SEO, social media, and marketing teams to deliver content experiences that are accurate, accessible, and engaging—driving acquisition, reputation, and consumer engagement.
Key Responsibilities:
- Work with Content Managers to create, edit, and publish content for web pages, microsites, blogs, and campaign landing pages using the CMS.
- Apply brand voice, editorial guidelines, and compliance standards across all content.
- Manage content workflows, approvals, and translation processes as needed.
- Ensure accessibility, SEO optimization, and metadata governance for all digital content.
- Collaborate with the Director of Earned Channels to adapt and extend content into Web, social, and thought leadership channels.
- Monitor digital reputation channels (e.g., Google Business Profiles, review platforms) to support proactive storytelling and consumer trust.
- Assist in aligning web content with SEO, media coverage, and patient engagement campaigns.
- Adopt approved structured content standards (taxonomy, tagging, schema, metadata).
- Ensure compliance with 504 accessibility, HIPAA, and regulatory requirements.
- Partner with analytics teams to track and report on content performance, earned media impact, and patient engagement.
- Work cross-functionally with Product, Marketing, SEO, Social Media, and Ministry Marketing teams.
- Support the Director of Content Development in advancing content governance frameworks, editorial calendars, and operational models.
- Contribute to a culture of continuous improvement through testing, analytics, and feedback loops.
Requirements
Education:
- High School diploma equivalency with 2 years of cumulative experience OR Associate's degree/Bachelor's degree OR 4 years of applicable cumulative job specific experience required.
Additional Preferences
- Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or related field.
- 2–4 years of experience in digital content creation, web publishing, or content marketing.
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Experience with CMS platforms (Sitecore, Adobe, or similar); understanding of component-based authoring preferred.
Excellent communication and interpersonal skills; able to work effectively across cross-functional teams - Proficiency with project management tools (e.g., Smartsheet, Jira, Asana, MS Project)
- Experience with digital, IT, or healthcare-related projects is a plus
- Strong writing and editing skills with attention to detail.
- Working knowledge of SEO, accessibility (WCAG), and analytics tools (GA4, Looker).
- Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
- Experience working in Social Media tools natively, Sprinkr experience is nice to have.
- Collaborative mindset with experience working across functions and reporting lines.
- Familiarity with healthcare or regulated industries a plus.Familiarity with Agile, Scrum, or SAFe methodologies
- Ability to influence stakeholders and drive decisions
- Experience managing vendor relationships and contracts
- Comfort working in matrixed or enterprise environments
Why Join Our Team
Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.
Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.
Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.
Equal Employment Opportunity Employer
Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.
For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.
As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.
Pay Non-Discrimination Notice
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
E-Verify Statement
This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.
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