Digital Content Specialist

Main job duties and responsibilities:

1. Plan, create, and execute mobile-first digital content including short-form videos, reels, stories, carousels, and static posts optimized for Facebook, Instagram, and TikTok.
2. Translate the annual marketing calendar into clear content plans, ensuring all campaigns, offers, events, and initiatives are communicated through engaging mobile content.
3. Collaborate with internal teams (Marketing, Sports, Operations, etc.) to identify content opportunities and turn them into compelling mobile storytelling.
4. Work closely with design, media, and external agencies to ensure content is visually strong, on-brand, and delivered on time.
5. Cover key sports and social events by creating real-time mobile content, including live stories, short videos, and live streaming when needed, in coordination with the media team.
6. Continuously explore new formats, trends, and creative approaches in mobile and social content to increase engagement and relevance across platforms.
7. Ensure all content follows Wadi Degla brand guidelines and maintains consistency across different clubs, regions, and platforms.
8. Manage day-to-day social media publishing across Facebook, Instagram, and TikTok, ensuring content is posted accurately and on schedule.
9. Monitor social media performance, analyze engagement and growth, and prepare monthly performance reports with insights and recommendations.
10. Ensure social media platforms and other assigned digital channels remain updated, accurate, and aligned with ongoing campaigns.
11. Coordinate with relevant stakeholders to respond to platform needs, campaign adjustments, or urgent communication requirements.
12. Stay updated with social media platform updates, content trends, and best practices, especially related to mobile-first consumption.
13. Perform any additional tasks that might be necessary for easier work flow, within the main frame of the job’s specialty.

Job requirements:

Educational background and previous experience:

1. University graduate.
2. Digital courses certificates.
3. 1 – 3 years of experience digital marketing.

Knowledge and Functional Skills:

1. Digital Marketing.
2. Creativity.
3. Experience on digital content creation.
4. Experience in mobile media production (photography and editing).