Digital Content Specialist

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

The Digital Content Coordinator supports the ongoing maintenance, optimization, and growth of Authority Brands’ website ecosystem. This role is responsible for managing and executing digital content requests, ensuring all website updates and digital assets align with established brand standards, SEO best practices, and quality guidelines.

The Digital Content Coordinator plays a key role in executing content initiatives that drive brand awareness, engagement, and lead generation across Authority Brands’ portfolio. This position collaborates closely with cross functional teams to ensure content updates are accurate, timely, and implemented efficiently. The role may also assist with local SEO initiatives, including support for Google Business Profiles and other online listings.

Success in this role requires strong attention to detail, clear written and verbal communication, and the ability to manage multiple requests while meeting deadlines in a fast paced environment.

Essential Functions:

• Execute and manage website content updates across Authority Brands on behalf of the marketing team and franchise owners, ensuring timely completion and adherence to established brand standards.
• Implement website improvements identified through SEO, content, accessibility, and technical audits, ensuring updates align with performance goals and digital best practices.
• Review, proofread, and quality check all content updates to ensure accuracy, consistency, SEO best practices, online readability, and optimal user engagement.
• Manage and triage incoming digital content requests by maintaining the digital support inboxes, activating the appropriate workstream, and tracking requests through completion.
• Organize, maintain, and update digital assets and content request documentation for brand websites in collaboration with the team lead.
• Collaborate with cross functional marketing team members to gather requirements, insights, and supporting information necessary for content updates and implementation.
• Partner with website vendors and internal stakeholders to troubleshoot content related issues and support technical resolutions as needed.
• Assist in implementing and maintaining Authority Brands’ informational website content, including articles, blog posts, videos, infographics, and other digital assets.
• Support the execution and maintenance of Local SEO initiatives by ensuring Google Business Profiles and other online listings are accurate, complete, compliant, and optimized.
• Identify content, process, or brand compliance issues and work proactively to correct deviations in coordination with the team lead.
• Assist with documenting, improving, and following standardized content processes and workflows, including providing support for training and guidance on process execution and compliance.
• Stay informed on industry trends, competitor activity, and emerging content and SEO best practices to support continuous improvement.
• Perform additional related duties as assigned.

QUALIFICATIONS:

• A bachelor’s degree in marketing or business is preferred
• Minimum of one year of experience in content marketing, digital content coordination, or a related role, with an emphasis on creating, updating, and managing high quality digital content.
• Hands on experience working within WordPress or other content management systems to publish, update, and maintain website content.
• Strong attention to detail and organizational skills, with the ability to manage multiple content requests, priorities, and deadlines simultaneously.
• Excellent written, verbal, and cross functional communication skills, with the ability to collaborate effectively across marketing, operations, and vendor teams.
• Proven writing and editing capabilities, including the ability to adapt tone, style, and messaging for different platforms, brands, and audiences.
• Demonstrated problem solving mindset with the ability to adapt quickly in a fast paced, deadline driven environment.
• Prior experience supporting franchise based marketing initiatives and or franchise operations is preferred.
• Solid project coordination skills, with experience tracking tasks, managing workflows, and ensuring timely execution of deliverables.

Computer Skills:

• Proficient in standard PC applications, including Microsoft Office, with advanced working knowledge of Microsoft Excel.
• Experience using project management or ticketing systems to track requests, workflows, and deliverables.
• Familiarity with Google Analytics 4 and Google Tag Manager, with an understanding of how data supports content and SEO decisions.
• Basic working knowledge of HTML to support content formatting, troubleshooting, and quality assurance.

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer