Digital Content Writer (Copy Resource)

Job Description:

• We are seeking a creative and detail oriented Content Writer Copy Resource to join our dynamic Content Art Resource team at Infosys Aster
• This role is ideal for someone who thrives in a fast paced collaborative environment and has a flair for crafting compelling marketing copy across various formats and platforms

Key Responsibilities:

• Key Responsibilities
• Marketing Sales Content Develop short form high impact marketing copy for RFX responses RFPs RFIs sales decks and campaign materials
• Tailor messaging to resonate with diverse client personas and industry verticals
• Creative Collaboration Participate in brainstorming sessions to shape messaging strategy tone of voice and creative direction
• Work closely with design strategy and business teams to ensure content alignment
• AI Driven Content Creation Leverage Generative AI tools to create personalized scalable content with speed and efficiency
• Multimedia Interactive Content Write scripts for interactive presentations demo videos and explainer content
• Support the development of engaging narratives for client workshops and immersive experiences
• Client Engagement Support Create tailored content for client visits including welcome decks briefing materials and storytelling assets

Technical Requirements:

• Proven experience in content writing copywriting or marketing communications
• Strong command of English with excellent writing editing and proofreading skills
• Familiarity with RFX documentation and B2B marketing content
• Experience using Generative AI tools for content creation is a plus
• Ability to work collaboratively in cross functional teams
• Strong storytelling skills with an eye for detail and tone

Additional Responsibilities:

• Bachelor s degree in Communications Marketing Journalism English or a related field
• Experience in IT services consulting or digital transformation domains
• Exposure to multimedia content development video scripts interactive decks

Preferred Skills:

Technology->Digital Marketing->Digital Marketing - ALL