Digital Conversions Manager – Social

About Carat

Carat, part of the dentsu network, is the world’s first media agency—and today partners with some of the most storied and innovative brands globally. Built on the principle of Designing for People , Carat uses deep human understanding, data, and creativity to craft media strategies that drive both connection and growth.

At Carat, people are encouraged to challenge conventions and harness creativity while shaping the future of media for leading brands worldwide.

Key Responsibilities

• Lead the planning and optimization of paid social conversion campaigns.
• Oversee audience targeting, creative testing, and performance analytics.
• Collaborate with analytics and creative teams to refine messaging and delivery.
• Ensure accurate tracking, pacing, and ROI performance across all campaigns.
• Mentor and develop junior team members.
• Stay on top of new tools, features, and conversion innovations.

Requirements

• 6–8 years of experience in paid social or performance marketing.
• Expertise in Meta Ads, TikTok Ads, and attribution tools.
• Strong analytical and leadership skills.
• Experience managing budgets and delivering against performance KPIs.
• Excellent communication and project management skills.

Additional information

Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities, or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.