Loyalty Campaign Manager

About Us:

Abdullah Al-Othaim Markets Company is a Saudi-based joint stock company with active operations in both Saudi Arabia and Egypt. It is considered one of the leading retail companies in the Kingdom.

Job Objective:

This role will lead the design, execution, and optimization of customer loyalty campaigns to enhance customer retention and lifetime value. This role requires a combination of strategic planning, operational efficiency, and data-driven to deliver impactful loyalty programs.

Responsibilities:

Campaign Management:

• Design and execute loyalty marketing campaigns, ensuring alignment with business goals and customer preferences.
• Develop end-to-end campaign plans, including objectives, timelines, budgets, and deliverables.
• Monitor and analyze campaign performance metrics Such as (Participation Rates, ROI) to assess effectiveness and identify areas for improvement.
• Collaborate with creative teams to produce compelling content and promotional materials for campaigns.
• Manage campaign calendars, ensuring smooth coordination across teams and timely execution.

Loyalty Program Operations:

• Oversee the day-to-day operations of loyalty programs, ensuring seamless delivery and a positive customer experience.
• Partner with product and technology teams to implement loyalty program enhancements and ensure system reliability.
• Troubleshoot operational challenges, identifying root causes and implementing solutions to improve efficiency.
• Maintain a deep understanding of loyalty program mechanics, rewards structures, and redemption processes.
• Data Analysis and Reporting
• Use customer data to segment audiences and tailor campaigns to specific customer groups.
• Conduct post-campaign analyses to measure success and generate actionable insights for future initiatives.
• Develop regular performance reports to share with stakeholders, highlighting trends and recommendations.
• Cross-Functional Collaboration
• Work closely with marketing, sales, customer service, and IT teams to ensure campaign success.
• Act as the primary liaison between internal teams and external vendors or partners involved in loyalty campaigns.
• Ensure compliance with legal and regulatory requirements related to customer data and campaign execution.

Customer Engagement:

• Stay informed about customer behavior trends and preferences to create relevant and engaging loyalty offers.
• Foster strong relationships with key customer segments by understanding their needs and delivering tailored experiences.
• Develop strategies to incentivize participation and improve customer retention through innovative loyalty solutions.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A master’s degree or relevant certifications such as (CRM, digital marketing) is a plus.
• 5–7 years of experience in loyalty program management, campaign operations, or marketing.
• Proven track record of designing and executing successful loyalty campaigns.
• Experience working with CRM systems, marketing automation tools, and data analytics platforms.

Skills:

• Strong project management skills with the ability to juggle multiple priorities.
• Analytical mindset with experience interpreting data to drive decision-making.
• Excellent communication and interpersonal skills to manage cross-functional teams and vendors.
• Proficiency in tools like Salesforce, Adobe Marketing Cloud, or similar platforms.
• Creative thinking and problem-solving capabilities.
• Fluent in English & Arabic.

Competencies:

• Results-driven and customer-focused.
• Strong attention to detail and organizational skills.
• Ability to work independently and as part of a team.
• Adept at managing budgets and resources effectively.
• Able to Build Key Performance Indicators (KPIs)
• Focusing on Campaign ROI and engagement rates.
• Customer retention and loyalty program participation metrics.
• Operational efficiency in campaign execution.
• Timeliness and quality of deliverables.

Benefits:

To be discussed at a later stage.