Marketing Specialist

A leading insurance company is seeking a seasoned Marketing Specialist to spearhead its commercial growth and lead its sales organization toward ambitious expansion goals. This executive role demands a leader with sharp business acumen, deep understanding of the insurance market, and a proven record of building and managing high-performing sales teams.
The Head of Sales will be responsible for defining and executing strategic sales plans, optimizing performance across corporate and retail segments, and driving long-term client relationships that translate into sustainable revenue growth. This is a pivotal role for a results-oriented professional ready to shape the future of the company’s market position and profitability.

Key Responsibilities:

• Plan and execute comprehensive marketing plans to promote our products and services.
• Develop engaging content for various marketing channels, including digital and print.
• Analyze market trends and consumer behavior to inform marketing strategies.
• Manage social media accounts, fostering community engagement and brand loyalty.
• Collaborate with sales and product teams to ensure alignment on marketing initiatives.
• Track and evaluate the effectiveness of marketing campaigns using analytics tools.
• Assist in organizing promotional events and product launches.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in a marketing role, specifically in digital marketing.
• Strong creativity and ability to generate innovative ideas.
• Excellent communication and interpersonal skills.
• Familiarity with marketing software and analytics tools.
• Ability to work independently and as part of a team.
• Strong organizational skills with attention to detail.