Digital Engagement Officer

Summary

Through personalized, data-informed outreach and creative digital engagement, the Digital Engagement Officer (DEO) strengthens lifelong relationships with the University and inspires philanthropic support. Managing a portfolio of prospects, the DEO uses multi-channel communication such as video, email, text, and social platforms to deliver authentic, one-to-one engagement at scale. This role blends the art of relationship-building with the science of analytics, ensuring that each constituent interaction feels both personal and impactful, potentially leading to a philanthropic contribution. The DEO works closely with colleagues across Advancement and reports to the Director of Annual Giving. Success in this role will be measured by increased engagement, philanthropic gifts in support of BGSU students and programs, and strong donor relationships.

Essential Functions

Constituent Outreach and Engagement
Build and maintain relationships with an assigned portfolio of approximately 1000 alumni and constituents, including non-donors, lapsed donors, and recent graduates, through personalized, digital-first outreach. Use email, text, social media, and video to engage individuals based on interests, giving history, and prior involvement. Ensure outreach is timely, relevant, and reflective of each stage in the donor and alumni journey.

Donor Stewardship and Storytelling
The DEO will deliver personalized stewardship and storytelling to alumni and donors to strengthen loyalty and inspire continued giving. Share stories that highlight the tangible results of philanthropy and the positive impact of BGSU programs. Manage ongoing relationship touchpoints, such as thank-you messages, updates, and event invitations, to ensure donors feel appreciated and connected.

Digital Strategy and Insights
The DEO will design, implement, and refine digital engagement strategies that scale outreach while maintaining a personal connection. Leverage CRM tools such as Raiser’s Edge NXT and EverTrue Signal to segment audiences, personalize outreach, and track engagement. Record all constituent interactions to ensure accurate data and actionable insights. Monitor performance metrics—including open and click rates, call outcomes, and engagement trends—to assess effectiveness and inform strategy. Use analytics and constituent feedback to drive continuous improvement and enhance BGSU’s digital engagement efforts.

Collaboration and Partnership
The DEO works closely with colleagues across University Advancement—including Annual Giving, Alumni Engagement, Major Gifts and Advancement Services —to align outreach strategies and ensure a consistent donor experience. This role supports integrated campaigns such as Giving Day, reunions, and regional or affinity-based alumni events, contributing creative digital engagement to enhance participation. The DEO also shares insights and feedback gathered through donor interactions to inform Advancement strategies and strengthen partnerships across colleges and campus units.

Other duties as assigned

Minimum Qualifications

The following Degree is required:

• Bachelor’s degree required. Degree must be conferred at the time of application.

• 6 months experience of fundraising, constituent engagement, or sales/marketing
  • 2 years of experience as a GA or student employee is equal to one year of professional experience

• 6 months experience in higher education
• 6 months social media strategist or content creator

Additional Information

Knowledge, Skills, Abilities

• The ideal candidate will demonstrate strong interpersonal and communication skills
• Digital fluency—particularly in email and constituent relationship management (CRM) platforms such as Blackbaud Raiser’s Edge
• They should express a clear interest in pursuing a career in advancement or alumni engagement
• Possess the ability to manage time effectively
• Ability to work independently

Bowling Green State University is an Equal Opportunity Educator and Employer. We are committed to ensuring an equal employment opportunity for all applicants and encourage applications from all regardless of sex, race, veteran-status, disability, age, gender identity, genetic information, religion, or sexual orientation. EEOC Know Your Rights Poster: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email ohr@bgsu.edu.

BGSU is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents