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Dubai, United Arab Emirates
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about delivering best in class consumer experiences and pushing boundaries on creativity which enable strong results delivery, then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
The Media & Digital lead is responsible for translating category and brand strategies into best-in-class consumer experiences across traditional and digital media touchpoints with the objective of strengthening results delivery and ensuring engagement and awareness amongst our target consumer groups.
Internal benchmark scores for brands & to ensure consistency of the brand communication consumer journey across the various media channels
WHAT YOU NEED TO SUCCEED
Experiences & Qualifications
Digital marketing experience: Preferably in the beauty industry. This experience could include developing and implementing digital marketing campaigns, managing digital marketing budgets, and tracking and analysing digital marketing metrics.
A strong understanding of different media channels: Including paid search, paid social, display advertising, and affiliate marketing.
Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends. At a minimum the candidate should have experience in leading content development through agencies.
Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
Campaign management and optimisation: Experience managing and optimising media campaigns to maximise return on investment (ROI).
Gen AI Application (preferred not essential): Demonstrable experience using generative AI tools for content creation
Skills
Core Content Creation & Leadership:
Active listener - considering the perspective of others, activating the right plan based on holistic understanding of the business challenge and business need.
Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty.
Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.
Commercially minded - able to identify opportunities and deliver business results through digital.
Resilient and influential - thriving on challenge, bringing colleagues along on the journey.
Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
Technology & AI Integration:
Generative AI Understanding: Knowledge of how Gen AI tools work, their capabilities and limitations in content creation (e.g., generating copy ideas, image prompts).
Tech-Savviness (essential): Comfort exploring and evaluating new content creation tools and platforms relevant to beauty (AR/VR, interactive experiences, etc.).
Leadership
Critical SOL (Standards of Leadership) Behaviors
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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