Digital Growth Marketing Manager

We’re seeking a data-driven, digitally fluent marketer to help build and optimize our online growth engine. This new role on the Growth team offers the opportunity to shape how Honorlock drives digital performance across the website, SEO/SEM, paid media, and the customer journey.

You’ll focus on attracting qualified traffic, improving website conversion rates, and enhancing user experience to fuel pipeline growth. In this highly collaborative role, you’ll work closely with the larger marketing team to continually improve how our digital ecosystem generates measurable impact.

This role sits at the intersection of digital experience, performance analytics, and pipeline growth. It’s an ideal role for a strategic problem-solver who thrives on turning insights into measurable results.

Who We Are

Are you driven by operational excellence, innovation, and leading teams in a dynamic environment? If so, we are excited to meet you!

We’re Honorlock, the leading online proctoring solution supporting over 350+ institutions worldwide. With a growing team, cutting-edge technology, and strong funding, we’re transforming the education space by enabling secure and accessible testing experiences for millions.

At Honorlock, we combine live proctoring with advanced AI to safeguard exam integrity while providing an exceptional experience for test-takers. Rated the #1 online proctoring service on G2, we empower institutions to expand their offerings, enhance learning, and achieve better outcomes.

We are passionate about innovation, customer satisfaction, and building a team that supports educational opportunities for all.

Key Responsibilities

Website & Inbound Performance

Own website and inbound performance to increase qualified traffic, improve conversions, and drive measurable pipeline growth.

• Drive demo request growth and increase conversion rates through ongoing testing and optimization of pages, forms, CTAs, layouts, and messaging.
• Build and manage a testing roadmap (A/B, multivariate, and landing-page experiments) leveraging HubSpot, WordPress, GA4, and other tools to improve forms, CTAs, layouts, and messaging.
• Increase organic visibility by collaborating with content on keyword strategy, on-page optimization, technical audits, and competitive insights.
• Monitor emerging AI-driven search experiences (e.g., Google SGE, ChatGPT Browse) and partner with content to strengthen Honorlock’s presence in AI-powered results.
• Provide regular performance reports that track website conversion rates, traffic, engagement, and pipeline influence, providing recommendations to marketing leadership.

Paid Media & Campaign Support

Manage and optimize paid acquisition channels, including PPC, paid social, programmatic, and sponsored media, to generate qualified pipeline, strengthen brand awareness, and support campaign goals.

• Own and optimize Google Ads, refining targeting and continuously testing copy, keywords, and landing pages to drive qualified demo requests and lower acquisition costs.
• Continually use data analysis and testing results to uncover optimization opportunities that lift paid engagement, lower acquisition costs, and increase demo conversions.
• Stay current on evolving promotional digital marketing capabilities and ad formats, testing new opportunities to expand reach, engagement, and ROI.
• Collaborate with the larger department to help design and execute integrated digital campaigns that generate both pipeline and brand awareness.

Prospect Journey Optimization

Lead optimization of the digital prospect journey to improve engagement, conversion, and progression from awareness through qualified opportunity.

• Help manage and optimize nurture workflows and email programs to improve engagement, lead velocity, and conversion rates through data-driven testing and content sequencing.
• Develop and execute retargeting strategies across paid social, search, and display to re-engage high-intent visitors and guide them back into conversion flows.
• Monitor funnel performance and lead quality metrics, continually testing and refining tactics to meet MQL quantity and quality goals.

Required Skills & Qualifications

• 4+ years of experience in B2B digital growth marketing.
• Proven experience optimizing websites for conversion and revenue impact.
• Proven experience owning PPC (Google Ads Certification a strong plus) with a history of continual performance improvements.
• Expert-level understanding of marketing analytics, including GA4 (GA Certification a plus), GA, MAP analytics, and pipeline attribution measurements to optimize performance.
• Exceptional collaboration and communication skills. Able to work effectively with content, product marketing, creative, and operations stakeholders to move initiatives forward as a team.
• Driven and proactive, with a bias for action and the ability to move projects forward independently in a fast-paced, remote environment.
• Experience with Enterprise SaaS and/or Education Technology is a plus.

Why Join Honorlock?

At Honorlock, you will play a pivotal role in shaping the future of online education while growing your career. Our innovative platform, collaborative team culture and dedication to excellence create an environment where your ideas and leadership will have a lasting impact. Join us and help improve educational opportunities for millions worldwide!

• Unlimited PTO
• Remote-first company
• Choice of company-issued laptop
• Healthcare benefits
• Company matched 401k

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.