Digital Growth Marketing Manager

About Company:

Company Overview:

At Long Home, we believe in delivering excellence to our customers and investing in the growth of our employees. Established with a commitment to quality craftsmanship and superior customer service, we have become a trusted name in the home improvement industry. Specializing in premium windows, doors, roofing, siding, and bathroom remodeling, we strive to enhance the beauty, comfort, and value of every home we serve.

Our mission is to provide homeowners with high-quality products and unmatched customer experience. We achieve this through innovative solutions, dedicated team members, and a culture that fosters collaboration, integrity, and professional growth.

As a rapidly growing company, Long Home offers employees the opportunity to work in a dynamic and supportive environment. We are passionate about creating pathways for career advancement while maintaining a strong sense of purpose and community. When you join our team, you become part of a company that values your contributions and invests in your success.

Discover your potential and make a lasting impact with Long Home — where your skills, ideas, and dedication drive our shared success.

About the Role:

The Digital Growth Marketing Manager leads the development, execution and optimization of all digital marketing efforts. This role is responsible for building and managing lead-generation funnels across SEO, paid search, email, landing pages, and AI-powered automation tools. This is a hands-on role, ideal for a tactical, data-driven marketer who loves building campaigns, improving conversion rates, and driving measurable revenue impact. The right candidate thrives on building, testing, analyzing, and optimizing daily. This role is hands-on and balanced between technical and creative, focusing on improving organic visibility, content performance, and rankings across traditional search and emerging AI-powered search engines. The Digital Manager is focused on improving Long Home’s organic footprint and reducing reliance on paid search to produce a cost-efficient lead-generation model. In addition, the Digital Manager will partner with any external agencies to ensure alignment, accurate reporting, and overall digital performance. This role is focused on creating, optimizing, and scaling digital lead-generation funnels that improve cost per lead (CPL), lead quality, speed to lead, appointment-set rate, close rate and overall website conversion efficiency.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Lead Generation Funnel Ownership

• Build full-funnel digital journeys from awareness to lead to appointment.
• Own landing page strategy, wireframes, copy, CTAs, and A/B tests.
• Use heatmaps, scroll-depth, and analytics tools to optimize drop-off points.
• Build and maintain nurture flows that improve show rate and close rate.
• Improve conversion paths across all platforms (web, SFMC, ads, retargeting).
• Identify funnel leaks and implement fixes quickly.
• Align funnel messaging with ongoing offers, promotions, and sales goals.

Paid Search & Digital Advertising

• Build and manage campaigns in Google Ads, Microsoft Ads, YouTube, Display, and retargeting platforms.
• Execute keyword research, audience creation, negative keyword expansion, and bidding strategies.
• Conduct weekly optimization audits to improve CPL and lead quality.
• Monitor daily spend and pacing; recommend or execute budget shifts.
• Ensure accurate tracking via UTMs, GA4, and Tag Manager.

SEO Execution & Organic Growth

• Execute on-page SEO best practices and collaborate with developers/partners on technical improvements.
• Execute competitive research and keyword gap analysis.
• Optimize pages for ranking and conversion (dual SEO/CRO focus).

Email Marketing & Marketing Automation (Salesforce Marketing Cloud)

• Build and deploy emails, customer journeys, automations, and triggered flows.
• Execute segmentation, personalization, and multivariate testing.
• Maintain data hygiene, list management, and deliverability best practices.
• Create post-lead nurturing that reduces no-shows and drives higher sales productivity.

AI-Powered Lead Generation & Automation

• Use AI tools to generate landing page copy, email variations, ad tests, and segmentation logic.
• Build automated workflows that accelerate execution and personalization.
• Ensure all AI output is reviewed for accuracy, brand standards, and compliance.

Website & Conversion Rate Optimization

• Update landing pages and collaborate on UX improvements with creative/dev.
• Run CRO tests on copy, layout, forms, CTAs, and user flow.
• Use tools like Hotjar, Lucky Orange, or similar to identify friction points.
• Recommend improvements for site speed, mobile experience, form completion, and trust elements.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 3 years of experience in digital marketing or growth marketing roles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills with experience in data-driven marketing and campaign optimization.
• Excellent communication and project management skills.

Data, Tracking & Reporting

• Own analytics across paid search, SEO, email, and conversion funnels.
• Maintain dashboards and produce weekly performance reports.
• Set up and validate GA4 events, UTMs, pixels, and CRM tracking.
• Identify anomalies in lead flow or attribution and resolve quickly.

Collaboration & Stakeholder Alignment

• Partner with the Social Media Manager to align offers, timing, and messaging.
• Work with leadership to review lead quality, close rate, and feedback loops.
• Coordinate with agencies, vendors, and lead providers to ensure performance transparency.
• Collaborate with Creative to produce assets that support funnel optimization.

Compliance, Accuracy & Brand Standards

• Ensure all content complies with advertising regulations for home improvement.
• Review all campaign content (including AI-generated) for accuracy and clarity.
• Maintain consistent brand voice across all digital channels.

Qualifications

• 3+ years hands-on experience in performance marketing, PPC, SEO or digital funnel optimization.
• Experience with Google Ads, SEO tools (SEMrush/Ahrefs), and Salesforce Marketing Cloud or similar enterprise automation platforms (HubSpot, Marketo, Klaviyo, ActiveCampaign, etc.)
• Working knowledge of GA4, Tag Manager, UTMs, conversion tracking, and attribution preferred.
• Demonstrated experience building high-performing landing pages or funnels.
• Strong analytical skills with the ability to turn data into action.
• Experience in home services, lead-gen, or a performance-heavy environment is a major plus.
• Comfortable using AI tools to accelerate execution.

Education/Experience:
Bachelor’s degree in business administration, Marketing, Communications or related field required.

Skills:

The required skills enable the Digital Growth Marketing Manager to design and execute targeted campaigns that effectively reach and engage the intended audience. Analytical skills are essential for interpreting performance metrics and making informed adjustments to improve campaign outcomes. Proficiency with digital marketing platforms allows for efficient management and optimization of advertising spend across channels. Strong communication skills facilitate collaboration with internal teams and clear reporting to stakeholders. Preferred skills such as SEO knowledge and marketing automation expertise further enhance the ability to drive organic growth and streamline marketing processes, contributing to overall business success.