Digital Lead Generation & Marketing Conversion Strategist

Job Overview
We are seeking an energetic and results-driven Digital Lead Generation & Marketing Conversion Strategist to spearhead our online marketing initiatives. In this pivotal role, you will craft innovative strategies to attract high-quality leads and optimize conversion pathways across digital channels. Your expertise will drive measurable growth, enhance brand visibility, and maximize return on investment through data-driven decision making. If you thrive in a fast-paced environment and are passionate about leveraging digital tools to generate impactful results, this is the opportunity for you to make a significant impact.

What Success Looks Like

• You create ad campaigns that consistently generate qualified leads or direct sales.
• You design funnels and landing pages that convert traffic efficiently.
• You continuously analyze, optimize, and scale successful campaigns.
• You help build a measurable, predictable system for customer acquisition.

Key Responsibilities

• Paid Advertising
• Plan, create, and manage Meta (Facebook & Instagram) ad campaigns for lead generation and direct sales.
• Conduct A/B testing on ad creatives, audiences, and copy to maximize ROI.
• Track campaign performance and make data-driven adjustments.
• Funnel Creation & Optimization
• Design and implement high-converting funnels (opt-ins, lead magnets, sales pages, thank-you pages, and automated email sequences).
• Use tools like ClickFunnels, GoHighLevel, Leadpages, Unbounce, or WordPress to create optimized user journeys.
• Develop persuasive sales copy and structure CTAs to convert cold traffic into paying clients.
• Website & Landing Page Strategy
• Create and optimize landing pages for lead capture and conversion.
• Ensure a smooth, intuitive user experience (UX) aligned with brand voice and goals.
• Collaborate on visuals, layout, and structure to reduce friction and increase conversions.
• Analytics & Reporting
• Set up and monitor tracking systems (Meta Pixel, Google Tag Manager, GA4, CRM integrations).
• Provide clear performance reports and actionable insights.
• Continuously refine campaigns to improve lead quality and cost per acquisition (CPA).
• Utilize SEO tools and perform keyword research to improve organic search rankings and increase website traffic.
• Implement marketing automation tools to nurture leads through personalized email campaigns and drip sequences.
• Stay current with industry trends in digital marketing, SEO best practices, social media management, and emerging advertising platforms to keep strategies innovative and competitive.
• Maintain detailed records of campaigns, budgets, performance metrics, and ROI for reporting purposes.

Qualifications & Experience

• 3+ years experience in digital marketing, specifically in Meta (Facebook & Instagram) advertising.
• Proven track record of building high-converting funnels and landing pages that generate measurable results.
• Proficiency in ClickFunnels, GoHighLevel, Leadpages, WordPress, or similar funnel-building platforms.
• Strong knowledge of conversion copywriting and consumer psychology.
• Experience with email automation platforms (Mailchimp, ActiveCampaign, Klaviyo, ConvertKit, etc.).
• Solid understanding of tracking, analytics, and retargeting strategies.
• Ability to design and execute lead magnet campaigns (free guides, eBooks, webinars, etc.) that feed into a nurture sequence.
• Strong proficiency with SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, Google Ads/AdWords, Facebook Advertising Manager, and marketing automation platforms.
• Knowledge of SEO and CRO (Conversion Rate Optimization) principles.
• Familiarity with CRM systems and sales automation workflows.
• Demonstrated success managing paid campaigns across social media platforms and search engines with measurable results.
• Familiarity with WordPress or other content management systems for website updates and content publishing.
• Creative problem-solver who thrives on optimizing for performance and ROI.
• Proven experience in digital marketing roles with a focus on lead generation and conversion optimization.

Bonus Skills (Nice to Have)

• Experience with Google Ads or TikTok Ads.
• Graphic design or video editing abilities for ad creative.
• Hands-on experience with content creation including copywriting, graphic design (Adobe Photoshop or Adobe Creative Suite), HTML/CSS basics, JavaScript or SQL is a plus.
• Knowledge of e-commerce platforms and B2B marketing strategies is highly desirable.
• Ability to analyze data effectively to inform strategic decisions; experience with performance marketing metrics is essential.

Job Type: Part-time

Pay: ₹6,000.00 per month

Expected hours: 20 per week

Benefits:

• Flexible schedule

Experience:

• Digital marketing: 3 years (Required)
• Meta Ads : 3 years (Required)
• Lead generation sales: 2 years (Required)
• funnel marketing: 1 year (Required)