Digital Manager

Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.

We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.

Get to know us better at www.nestle.com

Join Nestlé Team and be a Force For Good!

We are currently looking for a Digital Manager to join our Nestlé Health Science team.

Location: İstanbul

Type of contract: Permanent

As a Digital Manager, you will have the following responsibilities;

• Develop, lead, and execute the Nestlé Health Science Turkiye digital excellence roadmap, ensuring alignment with global digital strategies tailored to local market needs
• Establish and implement global & local digital initiatives to enhance local market execution of digital excellence
• Closely work with local & global marketing, medical affairs, regulatory teams to maximize business value by leveraging digital tools to foster cross-functional collaboration
• Manage and oversee the digital budget (in Product Fixed Marketing Expense) to ensure the realization of aligned strategies
• Understand the role of nutrition and nutritional therapies to create targeted strategies for Medical Nutrition, Consumer Care and Vitaflo businesses
• Assess global tools and develop local solutions (such as apps and AI-generated tools, etc.) to provide differentiated digital solutions to marketing and medical teams, enhancing customer and consumer engagement
• Manage all social media platforms and execute influencer marketing activities according to the scheduled annual plan
• Lead the yearly planning and content creation for all platforms
• Facilitate direct consumer interactions through real-time engagement (Customer Relationship Management, social media platforms, etc)
• Propose and execute influencer projects
• Manage and execute digital marketing activities for e-commerce channels to drive sales
• Oversee Retail Digital Media (RDM) and digital campaigns in Direct to Consumer (DTC) and marketplaces, collaborating closely with the e-commerce manager and marketing team to align with marketing and sales channel strategies.
• Generate insights from consumers and customers (especially Healthcare professionals), analyzing new data and customer/consumer/shopper trends via real-time data mining and develop differentiating projects accordingly.
• Present monthly data analyses, including competitor analysis, and propose new strategic digital activities based on findings.
• Lead stakeholder management with relevant third parties, including key partners, agencies, suppliers, and platforms
  
  

Which profile are we looking for?

• Bachelor’s or Master degree
• Minimum of 5 years of experience in Digital and Social Marketing Expertise
• Expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Media Buying.
• Experience with mobile applications and social media/influencer management
• Experience with e-commerce channels and their marketing models
• Proficient in website management and content creation
• Proven track record of successful digital marketing projects
• Ability to translate business needs into effective digital strategies
• Strong analytical skills to respond to real-time trends and data
• Strategic vision for digital brand development with a demonstrated history of success
• Excellent technical and functional knowledge of digital and social platforms
• Strong project management and relationship management skills, with the ability to lead cross-functional teams
• Experience conducting social listening using tools such as Radian, Google Trends, and Google Analytics
• Fluent in English
  
  

What are our employee community values?

Safety, quality, compliance and respect are pillars for our community existence.

Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.

We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?

Flexible work schedule

Hybrid working

Multinational experience at one of the world’s leading food and beverage company

International and domestic career opportunities

Development opportunities and trainings

Exclusive employee discounts

Employee Assistance Program, 24/7 expert support

Sport benefit program (benefit from more than 350 sport centers)

A paid birthday leave

4 weeks paternity leave

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.