Digital Marketer

At ZPayso, we are seeking a results-driven and creative Digital Marketer to plan, execute, and optimize our digital marketing initiatives across multiple online channels. The ideal candidate will play a key role in driving brand awareness, lead generation, and customer engagement in the fintech space through data-driven marketing strategies.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across channels including social media, Google Ads, email marketing, and website platforms.
• Develop and optimize paid and organic campaigns to increase traffic, conversions, and brand visibility.
• Manage and optimize social media marketing activities across platforms such as Facebook, Instagram, LinkedIn, and X (Twitter).
• Oversee content marketing efforts including ad creatives, captions, landing page content, and promotional materials in collaboration with the design and content teams.
• Monitor campaign performance using analytics tools (Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, etc.) and prepare performance reports.
• Conduct keyword research, basic SEO optimization, and website performance tracking to improve search visibility.
• Manage and optimize company profiles on platforms such as LinkedIn, Google Business Profile, and other relevant directories.
• Coordinate with internal teams (Marketing, Sales, HR, Design) to support branding, recruitment campaigns, and product promotions.
• Stay up to date with the latest digital marketing trends, tools, algorithms, and best practices.
• Ensure consistent brand messaging, tone, and visual identity across all digital channels.
• Assist in planning and executing promotional campaigns, product launches, and online events.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in digital marketing or performance marketing.
• Strong understanding of digital channels including paid ads, social media marketing, SEO, and email marketing.
• Hands-on experience with tools such as Google Ads, Meta Business Suite, Google Analytics, Canva, and basic SEO tools.
• Good analytical, written, and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to manage multiple campaigns, meet deadlines, and work collaboratively in a fast-paced environment.
• Prior experience in fintech, tech, or startup environments is a plus.

What We Offer:

• Competitive salary with growth opportunities.
• A professional and collaborative work environment.
• Hands-on exposure to fintech marketing and performance-driven campaigns.
• A supportive team culture that values creativity, ownership, and continuous learning.

Job Type: Full-time

Pay: Rs40,000.00 - Rs45,000.00 per month

Application Question(s):

• Are you comfortable commuting to Wapda Town on a daily basis?
• What is your expected joining date?
• Which digital marketing tools and platforms are you experienced with?
• What are your salary expectations for this position? Kindly share a realistic range, as it will be considered during the shortlisting process.

Work Location: In person