Digital Marketer (May 26)

Job Title: Digital Marketer
Industry: Fashion / Apparel / Textile / E-commerce
Department: Marketing
Employment Type: Full-Time

Job Summary

We are seeking a creative and performance-driven Digital Marketer to manage and grow our online presence for a fashion and textile clothing brand. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across social media, search engines, email marketing, and e-commerce platforms to increase brand awareness, website traffic, customer engagement, and online sales.

Key Responsibilities

• Develop and execute digital marketing strategies for the clothing and fashion brand.
• Manage social media platforms including Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
• Create and schedule engaging fashion-related content, reels, promotions, and campaigns.
• Run and optimize paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
• Monitor website performance and improve conversion rates for the e-commerce store.
• Plan and execute email marketing campaigns, newsletters, and promotional offers.
• Coordinate with graphic designers, photographers, influencers, and content creators.
• Conduct SEO and keyword optimization for product pages and blogs.
• Analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and Shopify/WooCommerce reports.
• Manage influencer collaborations and affiliate marketing programs.
• Track fashion market trends, competitor activities, and customer behavior.
• Support seasonal launches, sales campaigns, and new collection promotions.
• Prepare weekly and monthly marketing performance reports.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Media, or related field.
• 2–5 years of experience in digital marketing, preferably in fashion, apparel, or e-commerce.
• Strong knowledge of social media marketing and paid advertising.
• Experience with e-commerce platforms such as Shopify
• Familiarity with SEO, Google Analytics, and email marketing tools.
• Basic understanding of fashion branding, textile products, and online customer behavior.
• Creative mindset with strong communication and copywriting skills.
• Ability to analyze data and optimize campaign performance.
• Knowledge of Canva, Adobe Photoshop, or similar design tools is a plus.

Preferred Qualifications

• Experience working with fashion influencers and online fashion campaigns.
• Understanding of textile/fabric categories, sizing, and apparel trends

KPIs / Performance Metrics

• Website traffic growth
• Online sales and conversion rate
• ROAS (Return on Ad Spend)
• Social media engagement and follower growth
• Email open and click-through rates

Benefits

• Competitive salary
• Performance bonuses
• Employee discount on products
• Career growth opportunities
• Creative and dynamic work environment

Work Environment

• On-site
• Fast-paced fashion e-commerce environment
• Collaboration with creative and merchandising teams

Work Location: In person