Digital Marketing

About Us

We are a fast-growing educational training institute in Dubai, committed to delivering high-quality professional courses and skill development programs. As part of our expansion, we are looking for a dynamic and results-driven Digital Marketing Executive to strengthen our online presence and drive student enrollments.

Role Overview

As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital campaigns to generate leads and increase course enrollments. You will play a key role in promoting our programs to students, fresh graduates, and working professionals.

Key Responsibilities

• Plan and execute digital marketing campaigns (Google Ads, Meta Ads, etc.)
• Generate qualified leads for course enrollments
• Manage and grow social media platforms (Instagram, Facebook, LinkedIn, TikTok)
• Create engaging content including posts, captions, and short videos/reels
• Optimize website SEO to improve search rankings and traffic
• Monitor campaign performance and provide weekly reports
• Coordinate with the admissions team to improve lead conversion
• Handle inquiries from social media and marketing campaigns
• Maintain and update website content regularly

Performance Expectations (KPIs)

• Achieve monthly lead generation targets
• Improve conversion rates from leads to enrollments
• Optimize ad performance for maximum ROI
• Increase social media engagement and reach

Requirements

• 1–3 years of experience in digital marketing (education sector preferred)
• Strong knowledge of SEO, SEM, and paid advertising
• Hands-on experience with Google Ads and Meta Ads Manager
• Familiarity with Google Analytics and reporting tools
• Strong communication and content creation skills
• Ability to work independently and meet deadlines

Preferred Skills

• Experience in education or training institute marketing
• Video editing and reel creation skills
• Knowledge of email and WhatsApp marketing
• Basic design skills using Canva or Adobe tools

Tools & Platforms

Google Ads, Meta Ads Manager, Google Analytics, Canva, CRM systems, Social Media Platforms

Pay: AED3,000.00 - AED4,500.00 per month

Application Question(s):

• 9-1. How many years of experience do you have in Digital Marketing?
• 9-2. Do you have experience running Meta Ads (Facebook & Instagram Ads)?
• 9-3. Do you have experience running Google Ads campaigns (Search, Display, Video)?
• 9-4. Are you able to create marketing posters or social media designs (Canva or similar tools)?
• 9-5. Have you managed lead generation campaigns before?
• 9-6.Which digital marketing tools have you used?
• 9-7. Are you currently located in the UAE and where ?

• 9-8. Are you looking Parttime or full Time ?
• 9-9.What is your visa status ? visit Visa, Company Visa, Self Sponsor Visa

Work Location: In person