Digital Marketing Account Specialist

Job Summary
We are seeking a dynamic and results-driven Digital Marketing Account Specialist to elevate our brand’s online presence and drive measurable growth. In this role, you will develop, implement, and optimize comprehensive digital marketing strategies across multiple channels. Your expertise will help us reach target audiences effectively, enhance engagement, and maximize return on investment through innovative campaigns and data-driven insights. This is an exciting opportunity for a motivated professional passionate about digital marketing to make a significant impact in a fast-paced environment.

Duties

• Manage and execute digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels, ensuring alignment with overall marketing goals.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Develop compelling content for websites, blogs, email marketing, and social media that resonates with target audiences.
• Optimize conversion rates through A/B testing, landing page improvements, and performance marketing strategies.
• Use analytics tools like Google Analytics and SQL to monitor campaign performance, generate reports, and derive actionable insights for continuous improvement.
• Oversee content management systems such as WordPress to update website content efficiently.
• Collaborate with design teams to create visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for digital assets.
• Implement marketing automation workflows to nurture leads and enhance customer engagement.
• Maintain knowledge of current trends in digital marketing, SEM (Search Engine Marketing), B2B marketing, e-commerce, HTML, CSS, JavaScript, and other technical skills to stay ahead of industry changes.

Experience

• Proven experience in digital marketing or performance marketing roles with a strong understanding of SEO, SEM, social media management, and content creation.
• Hands-on experience with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Proficiency in Google Ads (formerly Google AdWords), Facebook Advertising platforms, and Google Analytics for campaign tracking and optimization.
• Skilled in using WordPress or other content management systems to manage website content effectively.
• Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite to produce engaging visual content.
• Knowledge of HTML, CSS, JavaScript, and SQL is preferred for technical troubleshooting and advanced campaign setup.
• Ability to analyze data trends to inform strategic decisions and improve campaign performance.
• Excellent copywriting skills with the ability to craft compelling messaging tailored to diverse audiences.
• Experience working within e-commerce environments or B2B markets is a plus. Join us as a Digital Marketing Account Specialist and become part of a vibrant team dedicated to innovative growth! We value energetic professionals who thrive on challenge and are eager to deliver impactful results through strategic digital initiatives.

Job Types: Part-time, Contract

Pay: $52,165.47 - $62,822.93 per year

Work Location: Remote