Digital Marketing Administrator

Company Overview

Southeast Industrial Equipment, Inc. is a family-owned operation that has evolved into a premier supplier of quality equipment and services in the material handling industry. With a strong management team and regional leadership, we are dedicated to meeting the forklift and heavy equipment needs of our customers.

Summary

The Marketing Department is seeking a Digital Marketing Administrator to join our team. This role is responsible for supporting the planning, execution, and optimization of digital marketing campaigns across social media platforms, email marketing efforts, and website management.

The ideal candidate is detail-oriented, creative, tech-savvy, and has a strong understanding of digital marketing best practices to help drive brand awareness, engagement, and lead generation.

Key Responsibilities

• Website Management- Update and maintain website content (Wordpress). Daily inventory uploads. Monitor website performance – Analyze website performance, troubleshooting issue, SEO optimization. Coordinate with vendors.
• Email Campaigns-Plan, create and execute email marketing campaigns. Manage contact lists. Analyze performance metrics.
• Content Creation- Create content for social media, blogs and email campaigns. Work with the Sales Team to create targeted content.

Additional Duties

• Social Media Management
• Market Trend Research- analyzing industry trends, competitor activities and innovations.

Qualifications

• 1+ Years of Digital Marketing experience (social media, email marketing, website management)
• Strong understanding of digital marketing tools and platforms.
• Excellent written and verbal communication skills
• Strong organizational skills and attention to details

Job Type: Full-time

Pay: $24.00 - $27.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Experience:

• Digital marketing: 1 year (Required)

Ability to Commute:

• Charlotte, NC 28273 (Required)

Work Location: In person