Digital Marketing (Ads Specialist)

About the Role

We are seeking a result-driven Digital Marketing Executive (Ads Specialist) with hands-on experience in managing paid advertising campaigns on LinkedIn Ads and Meta (Facebook/Instagram) Ads. If you are passionate about performance marketing, enjoy campaign setup, optimisation, analysis and delivering measurable results, this is the role for you.

Key Responsibilities

• Plan, execute, monitor, and optimise paid ad campaigns on LinkedIn and Meta platforms.
• Conduct audience research, create targeting strategies, and manage ad budgets.
• Write compelling ad copy, design creative assets (in collaboration or independently), and implement A/B testing to improve performance.
• Collaborate with content, design, and analytics teams to align ad strategy with broader marketing goals.
• Stay updated with paid media trends, platform changes, and emerging tools to continuously improve campaign performance.

Requirements

• 1–3 years of hands-on experience in paid advertising on LinkedIn and Meta platforms.
• Strong understanding of ad platforms: campaign setup, budgeting, bidding strategies, targeting, optimisation.
• Excellent written communication skills for ad copy and creative collaboration.
• Analytical mindset with ability to interpret campaign data and drive optimisation.
• Comfortable working in a fast-paced environment, managing multiple campaigns simultaneously.
• Experience with analytics tools (e.g., Google Analytics, Ads Manager dashboards) is a plus.

What We Offer

• Opportunity to own campaign strategy and drive tangible business results.
• Collaborative environment with growth and learning prospects.
• Competitive salary plus performance-based incentives.
• Exposure to cutting-edge digital advertising practices and tools.

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Application Question(s):

• What is the total experience you have in Digital Marketing?

Education:

• Bachelor's (Preferred)

Location:

• New Delhi, Delhi (Preferred)

Work Location: In person