Digital Marketing Analyst

The Data Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to optimize campaigns, improve ROI, and drive strategic decision-making. This role bridges marketing and analytics — ensuring data-driven insights shape how we attract, engage, and retain customers.

Responsibilities:

• Collect and analyze marketing data from multiple sources (Google Analytics, Meta Ads, CRM, email campaigns, website traffic, etc.)
• Monitor and report on campaign performance metrics, including impressions, clicks, conversions, and ROI
• Develop dashboards and reports to visualize key marketing KPIs and trends
• Conduct market and customer segmentation analysis to identify opportunities for targeted marketing
• Collaborate with marketing and sales teams to optimize customer acquisition and retention strategies
• Support A/B testing and performance measurement across marketing channels
• Analyze competitors and market trends to support business growth strategies
• Work closely with data, design, and content teams to ensure campaigns are data-backed and performance-oriented
• Recommend improvements for digital marketing activities based on insights and analytics

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Statistics, or a related field
• 1–3 years of experience in data or marketing analytics
• Strong analytical skills and experience with tools like Google Analytics, Google Data Studio, Excel, Power BI, or Tableau
• Experience with digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Campaign Manager, etc.)
• Strong understanding of marketing metrics and data interpretation
• Excellent communication and presentation skills
• Attention to detail and ability to translate data into actionable insights

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid time off

Work Location: In person