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Digital Marketing Analyst
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- Analyze digital marketing campaigns across multiple platforms to measure performance and identify areas for improvement.
- Develop and maintain dashboards and reports to track key performance indicators (KPIs) for digital marketing initiatives.
- Collaborate with cross-functional teams to design, implement, and optimize digital marketing strategies.
- Conduct in-depth analysis of website traffic, conversion rates, and user engagement using analytics tools.
- Monitor and report on trends in digital marketing, including SEO, SEM, social media, and content marketing.
- Utilize data-driven insights to recommend actionable strategies for campaign optimization and audience targeting.
- Manage and optimize paid advertising campaigns, ensuring maximum ROI and alignment with business objectives.
- Perform competitor analysis to benchmark performance and identify new opportunities.
- Support the creation and testing of A/B experiments to improve campaign effectiveness.
- Ensure data accuracy and integrity in all marketing analytics and reporting activities.
- 4-7 years of experience in digital marketing analytics or a related field.
- Strong proficiency with analytics tools such as Google Analytics, Google Data Studio, or similar platforms.
- Demonstrated ability to interpret complex data and translate findings into actionable recommendations.
- Experience managing and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Solid understanding of SEO, SEM, and digital marketing best practices.
- Ability to manage multiple projects and prioritize tasks effectively.
- Strong attention to detail and commitment to data accuracy.
- Self-motivated with a proactive approach to problem-solving.
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