Digital Marketing Analyst

Company Overview

Since 1992, Big Ticket LLC has been offering huge cash prizes and dream cars, creating unforgettable experiences for our customers. Our monthly guaranteed draws give participants the chance to win massive cash prizes, luxury cars, and more, with millions of dirhams awarded to lucky winners every month.

At Big Ticket, we're more than just a raffle; we create moments of hope, joy, and excitement for people around the world. With a mission to turn dreams into reality through exciting games and entertainment and make every draw an event to remember.

Purpose and Objectives for the Role

The Digital Marketing Analyst is a pivotal technical resource within the Commercial department, responsible for maintaining the integrity and performance of Big Ticket's digital data ecosystem. This role serves as the primary engine for generating accurate, trusted, and actionable insights across the website, mobile app, and CRM channels.

By leveraging advanced tools such as GA4, BigQuery, and SQL, the analyst ensures high standards in digital measurement and data governance, providing the analytical foundation for confident decision-making. The position requires an individual with deep practical expertise in digital behavioural analysis and experimentation, capable of translating complex datasets into clear optimisation opportunities that drive commercial growth.

Overall Responsibilities

• Maintain and audit GA4 tracking frameworks to ensure absolute data accuracy. Build and manage automated dashboards that identify behavioural trends, anomalies, and actionable insights across website, app, and CRM environments.
• Actively support the Conversion Rate Optimisation roadmap by using data to uncover behavioural insights and shape evidence-based test hypotheses. As necessary, support the technical implementation and delivery of A/B and multivariate tests to optimise conversion rates.
• Act as the guardian of measurement consistency across the ecosystem by maintaining shared standards for tagging and naming conventions. Ensure all tracking adheres to data security, privacy, and compliance standards within the UAE regulatory framework.
• Support the analytics framework for the 2026 mobile app launch by defining tagging requirements and assisting with the development of robust reporting capabilities, including funnels, cohort analyses, and personalisation tracking.
• Support high-level commercial decision-making by providing validated datasets for econometrics and attribution models. Collaborate with external media and CRM partners to refine performance measurement and lifecycle tracking.
• Partner with UX, Brand, and Digital teams to analyse funnel friction points and creative performance, providing the data needed to execute effective personalisation strategies.

Skills Required

• Practical experience as a Digital Analyst with hands-on expertise in digital measurement, optimisation, and experimentation.
• Advanced GA4 knowledge, including event configuration, tracking design, QA, and troubleshooting.
• Familiarity with CRO and experimentation tools (e.g. Optimizely, VWO, or similar) and mobile app analytics platforms.
• Strong understanding of tagging architecture, UTMs, data layers, and Google Tag Manager.
• Ability to translate complex datasets into clear, actionable insight.

Qualifications Required

• Bachelor's degree in marketing, digital business, analytics, computer science or related field.
• Certifications in digital analytics, CRO or martech are advantageous.
• SQL or BigQuery experience desirable.