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Digital Marketing Analyst, Senior
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We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.
We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Digital Marketing Analyst, Senior and help us do what we do best: propelling business forward. Learn more about
us
.
Key Responsibilities
- Design and execute full funnel paid social strategies across LinkedIn, Meta, Reddit, and X (Twitter) to drive global awareness, engagement, and lead generation.
- Align campaign messaging and targeting with key business motions and buyer personas.
- Partner with campaign and product marketing teams to craft compelling ad copy, visuals, and landing page experiences.
- Manage campaign pacing, audience segmentation, and budget allocation to ensure optimal performance across regions.
- Own end-to-end reporting and analytics for paid social programs — from CTR and CPL to pipeline contribution and ROI.
- Develop performance dashboards and actionable insights using LinkedIn Campaign Manager, Meta Ads Manager, GA4, Looker Studio, and Salesforce.
- Conduct A/B testing on creative, copy, and audience segments to identify scalable best practices.
- Analyze lead quality and conversion trends in collaboration with sales and marketing operations teams.
- Identify performance drivers, surface trends, and translate insights into data-backed recommendations.
- Stay ahead of platform updates, algorithm changes, and new ad formats to drive continuous innovation.
- Partner with web and content teams to improve post-click experience and conversion performance.
- Work cross-functionally with campaign, field, and product marketing to ensure alignment on goals and messaging.
- Collaborate with analytics and marketing automation teams to ensure accurate tracking and attribution.
- Support paid media forecasting, budget planning, and quarterly business performance reviews.
- Demonstrated ability to manage large-scale global campaigns and budgets in B2B space.
Requirements
- 6–8 years of hands-on experience managing and optimizing paid social media campaigns for B2B tech/SaaS companies.
- Proven expertise in LinkedIn Campaign Manager and strong working knowledge of Meta Business Suite, Reddit Ads, and X Ads.
- Strong analytical skills and proficiency in GA4, Looker Studio, Power BI, or similar analytics tools.
- Experience with Salesforce, Marketo, or HubSpot for campaign attribution and MQL tracking.
- Deep understanding of B2B marketing funnels, audience targeting, and content engagement tactics.
- Strong Excel skills for performance tracking and data modeling.
- Excellent written and verbal communication skills, with an eye for clear storytelling through data.
- Bachelor’s degree in Marketing, Engineering, or related field; MBA preferred.
If this sounds like you and fits your experience and career goals, we’d be happy to chat. What we offer in return is the opportunity to experience a great with wonderful colleagues to learn from and collaborate with, and also to enjoy:
company culture
Compensation
- Competitive remuneration package
- Employee Stock Purchase Plan Enrolment
Vacation, Family, and Health
- 30 days of earned leave
- An extra day off for your birthday
- Various other leaves like marriage leave, casual leave, maternity leave, and paternity leave
- Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, and life insurance coverage
- Professional development reimbursement
- Interest subsidy on loans - either vehicle or personal loans.
Apply now!
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