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Digital Marketing and Event Manager
Dumfries, United States
Digital Marketing and Event Manager
We Offer:
- Competitive Pay
- Excellent benefits package including
- Medical
- Dental
- Vision
- Life, Long Term Disability, Critical Illness, Accident Insurance
- Legal Shield
- 401(k) and profit-sharing plan with employer match
- Paid Holiday, Sick and Vacation
- Employer-Paid Short-Term Disability
Key Responsibilities
Digital Marketing
- Develop and implement digital marketing campaigns and targeted online lead generation programs.
- Act as a consultant to executive level management to provide innovative ideas in many key areas including, process creation, marketing strategies, budgeting, and workflow /performance analysis.
- Design and manage all aspects of digital advertising campaigns including, approvals, retargeting and marketing automation, landing page development, keyword effectiveness, tag management, closed loop web analytics, email campaigns,
and Google Analytics. - Oversee development and traffic analysis of our websites to ensure that they are generating as much qualified traffic as possible
- Implement digital marketing campaigns using product data and customer segmentation profiles
- Define key performance indicators and implement enterprise level measurement, analytics and reporting for continuous improvement.
- Maintain the most current knowledge of digital industry trends, new business growth opportunities and ways to leverage digital marketing to drive growth
Event Planning & Coordination
- Plan, organize, and execute dealership events that align with brand strategy and business objectives.
- Coordinate all aspects of event logistics including vendor management, budgeting, permits, scheduling, and staffing.
- Develop event marketing plans integrating digital, social, and traditional channels to maximize awareness and attendance.
- Partner with internal teams and external partners to ensure seamless execution and strong brand representation at all events.
- Manage sponsorship opportunities, community partnerships, and promotional tie-ins to enhance visibility and ROI.
- Track and report on event performance, measuring lead generation, customer engagement, and overall success against defined goals.
Requirements
- Digital market research and competitive trend analysis
- Cutting edge strategic marketing plans
- Organic lead generation
- SEO/SEM, web analytics, Google analytics, email, social and end to end digital marketing
- Online reputation management
- Energetic social media enthusiast
- Website design and management
- Excellent communication, leadership, collaboration, problem solving, and listening skills
- Graphic Design is a bonus
Work Location:
- Multiple locations
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