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Digital Marketing and Lead Generation

Job Description:

We are looking for a results-driven Digital Marketing & Lead Generation Specialist to help grow our Estimation and Drafting business by generating high-quality leads through LinkedIn and Facebook.

The ideal candidate will be responsible for creating and executing targeted marketing strategies, outreach campaigns, and content that converts prospects into clients.

Key Responsibilities:

  • Develop and execute lead generation strategies on LinkedIn and Facebook
  • Identify and target potential clients in construction, architecture, and engineering sectors
  • Manage LinkedIn outreach (connection requests, messaging, follow-ups)
  • Create and manage Facebook campaigns (organic and paid)
  • Generate qualified leads and schedule meetings for the sales team
  • Write engaging posts, ads, and outreach messages tailored to our services
  • Build and optimize company profiles/pages on LinkedIn and Facebook
  • Track performance metrics (leads, conversions, engagement) and improve campaigns
  • Maintain a pipeline of prospects and regularly report progress

Requirements:

  • Proven experience in LinkedIn and Facebook marketing (B2B preferred)
  • Strong understanding of lead generation and sales funnels
  • Experience with LinkedIn Sales Navigator and Meta Ads Manager
  • Excellent communication and copywriting skills
  • Ability to research and target the right audience
  • Self-motivated and results-oriented mindset
  • Experience in construction, estimation, or drafting industry is a plus

KPIs / Success Metrics:

  • Number of qualified leads generated per month
  • Conversion rate from outreach campaigns
  • Cost per lead (for paid campaigns)
  • Engagement rate on posts and ads

Timing : 01:00PM to 10:00PM

Location: Township College Road Lahore

Job Type: Full-time

Pay: Rs60,000.00 - Rs90,000.00 per month

Work Location: In person

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