Digital Marketing and Lead Generation

Job Description:

We are looking for a results-driven Digital Marketing & Lead Generation Specialist to help grow our Estimation and Drafting business by generating high-quality leads through LinkedIn and Facebook.

The ideal candidate will be responsible for creating and executing targeted marketing strategies, outreach campaigns, and content that converts prospects into clients.

Key Responsibilities:

• Develop and execute lead generation strategies on LinkedIn and Facebook
• Identify and target potential clients in construction, architecture, and engineering sectors
• Manage LinkedIn outreach (connection requests, messaging, follow-ups)
• Create and manage Facebook campaigns (organic and paid)
• Generate qualified leads and schedule meetings for the sales team
• Write engaging posts, ads, and outreach messages tailored to our services
• Build and optimize company profiles/pages on LinkedIn and Facebook
• Track performance metrics (leads, conversions, engagement) and improve campaigns
• Maintain a pipeline of prospects and regularly report progress

Requirements:

• Proven experience in LinkedIn and Facebook marketing (B2B preferred)
• Strong understanding of lead generation and sales funnels
• Experience with LinkedIn Sales Navigator and Meta Ads Manager
• Excellent communication and copywriting skills
• Ability to research and target the right audience
• Self-motivated and results-oriented mindset
• Experience in construction, estimation, or drafting industry is a plus

KPIs / Success Metrics:

• Number of qualified leads generated per month
• Conversion rate from outreach campaigns
• Cost per lead (for paid campaigns)
• Engagement rate on posts and ads

Timing : 01:00PM to 10:00PM

Location: Township College Road Lahore

Job Type: Full-time

Pay: Rs60,000.00 - Rs90,000.00 per month

Work Location: In person