Digital Marketing Assistant

• Develop, implement, and manage digital marketing campaigns across various channels (Google, Meta, LinkedIn, Instagram, YouTube, etc.).
• Plan and oversee paid media campaigns (PPC, social media ads, display advertising).
• Manage and optimize SEO/SEM strategies to drive organic traffic and improve search rankings.
• Create, curate, and manage engaging content for social media platforms, email newsletters, and websites.
• Measure and report on the performance of all digital marketing campaigns, and assess ROI and KPIs.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Collaborate with design, content, and development teams to ensure consistent brand messaging.
• Manage company website updates and performance analytics (Google Analytics, Search Console, etc.).
• Use marketing automation tools (e.g., HubSpot, Mailchimp, Salesforce) for lead generation and nurturing.
• Stay up to date with emerging digital tools, platforms, and industry trends.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–5 years of proven experience in digital marketing or a similar role.
• Strong understanding of SEO, SEM, PPC, and social media marketing.
• Experience with Google Ads, Meta Ads Manager, and Google Analytics.
• Proficiency with marketing automation and CRM software.
• Excellent copywriting and communication skills.
• Analytical mindset with the ability to interpret campaign data and optimize accordingly.
• Creative thinking and problem-solving skills.

Preferred Qualifications (Optional):

• Certification in Google Ads, HubSpot, or Meta Blueprint.
• Experience with video marketing and content creation tools (Canva, Adobe Suite).
• Knowledge of HTML/CSS or website CMS (e.g., WordPress, Shopify).

Key Performance Indicators (KPIs):

• Website traffic growth
• Conversion rate improvement
• Cost per acquisition (CPA) reduction
• Social media engagement and follower growth
• ROI on digital campaigns

Job Type: Full-time

Pay: ₹10,969.25 - ₹42,812.61 per month

Benefits:

• Provident Fund

Work Location: In person