Graduate Trainee – Digital Marketing (UAE National)

Job Summary:

This role offers a unique opportunity for a recent graduate to kick-start a career in digital marketing while exploring the power of AI in modern communications. You’ll gain hands-on experience in campaign management, social media, content creation, and analytics — helping elevate Khazna’s brand presence across traditional and emerging digital platforms.

As part of the Brand & Communications team, you’ll learn directly from marketing professionals and work on real campaigns that shape how the region’s leading digital infrastructure company connects with its audiences.

Key Responsibilities:

Digital Campaign Support:

• Assist in planning and delivering digital marketing campaigns across social media, Google Search, and other channels.
• Support the development of creative content and messaging that reflects Khazna’s leadership in digital infrastructure and AI innovation.
• Research new digital opportunities, including emerging conversational and AI-driven platforms such as ChatGPT, to explore how Khazna can engage audiences in new ways.
• Contribute ideas for campaign storytelling and audience engagement.

Social Media and Content Creation:

• Help create, edit, and schedule content for Khazna’s social platforms (LinkedIn, Instagram, X, TikTok).
• Experiment with AI tools (e.g., ChatGPT, Grammarly, Jasper, or Adobe Firefly) to support content generation, ideation, and translation while maintaining brand tone and accuracy.
• Monitor engagement trends and propose new ways to reach different audience segments.

Search Engine Optimization (SEO) and Paid Ads:

• Assist in keyword research and website optimization to improve visibility.
• Learn how AI-driven analytics can enhance campaign targeting and keyword selection.
• Support Google Search Ads campaign setup, monitoring, and testing.

Analytics and Reporting:

• Learn to use Google Analytics 4 (GA4) and Google Tag Manager to track website and campaign performance.
• Help build dashboards and simple reports that turn data into actionable insights.
• Use AI-assisted tools to summarize campaign results and identify audience trends.

Marketing Operations and Coordination:

• Support the brand and communications team in maintaining project timelines, campaign calendars, and shared assets.
• Learn to use marketing automation tools and platforms to streamline workflows.
• Contribute ideas on how AI can improve efficiency and personalization in digital marketing.

Continuous Learning

• Participate in mentorship sessions with Khazna’s marketing leaders.
• Stay updated on emerging digital and AI trends such as conversational marketing, automation, and generative search.
• Take an active role in exploring Khazna’s presence in AI-driven digital ecosystems (e.g., chat platforms, virtual assistants).

Key Competencies

• Creativity & Curiosity: Generates innovative ideas and stays eager to learn.
• Digital Fluency: Familiar with social platforms and basic marketing tools.
• Analytical Thinking: Uses data to draw meaningful conclusions.
• Collaboration: Works well in cross-functional teams.
• Attention to Detail: Maintains consistency and quality in deliverables.
• Adaptability: Open to feedback and quick to learn new technologies.

Qualifications & Skills

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Strong interest in digital marketing, data, and the use of AI tools in creative and analytical workflows.
• Familiarity with social media platforms and basic understanding of Google Ads or analytics tools.
• Excellent written and verbal communication skills in English (Arabic is a plus).
• Curious, proactive, and eager to learn about digital transformation and AI-driven marketing.
• Good organizational skills and attention to detail.

What You’ll Gain

• Exposure to AI-enabled marketing tools and future-focused digital platforms.
• Mentorship from experienced marketing professionals in a leading regional technology brand.
• Practical experience across campaigns, content, analytics, and brand storytelling.
• A structured development plan to prepare you for a future career in digital marketing.