Digital Marketing Assistant, Ounass - UAE National

Overview

Running and reporting on Google campaigns

Responsibilities

• Running all topline numbers for reporting dashboards for Ounass
• Reporting dashboard WoW performance by channel
• Weekly reporting on new customer acquisition
• Running app download reports via Adjust tool
• Brand specific campaign performance reports
• General ad hoc data gathering/reporting requirements
• Setting up and maintaining UTM tracking tags
• Competitor analysis and data gathering to understand and collate key competitor campaigns and launch timings
• Consolidating monthly costs
• Reporting daily on campaigns performance (ROI, IS, CTR) across accounts and markets
• Running paid advertising across SEM channels
• Keyword research for key search campaigns
• Own the ad copy creation process
• Updating all regions with new ad copies and required extensions
• Monitor and enhance active bid strategies
• Maintaining digital marketing calendar
• Communicating new brands, add to search accounts and removing discontinued brands
• Writing of paid search copy and site links, including getting these translated
• Downloading customer lists to create custom audiences
• Setup of Google Search Ads and social media
• Maintain SA360 budget groups & strategies
• Ongoing SA360 templates creation and fixing
• Audience/remarketing lists update
• Ongoing campaigns optimization - performance based
• Briefing creatives requirements via JIRA
• Coordinating campaign asset delivery and translations
• Delivering assets to digital marketing analysts and ensuring campaigns go live according to deadlines
• Assisting in coordinating other team members to ensure costs are being managed and flagging/understanding when targets are not being met