Digital Marketing Associate

Role Summary

As KDG’s Digital Marketing Associate, you’ll play a key role in bringing marketing initiatives to life across social media, paid advertising, and content creation. This entry-level position is ideal for a creative, data-curious marketer who’s eager to gain hands-on experience with modern marketing tools — including AI-driven content generation, automation platforms, and digital advertising systems.

You’ll work closely with the AVP of Design & Marketing and collaborate with the Digital Marketing Lead to execute campaigns that improve visibility, engagement, and measurable ROI for both KDG and client accounts. This is a role for someone excited to experiment, learn quickly, and help modernize how marketing is done at KDG.

Key Responsibilities

Social Media & Content Creation

• Plan, draft, and schedule engaging social media content across platforms including LinkedIn, Facebook, and Twitter/X.
• Use AI tools (such as ChatGPT, Copilot, or Notion AI) to generate and refine captions, articles, and social content variations.
• Collaborate with designers and external freelancers to produce on-brand visuals, videos, and motion graphics.
• Monitor social media analytics and community engagement to identify trends and opportunities.

Content Writing & Article Generation

• Research and draft blogs, case studies, and landing page content using a mix of original writing and AI-assisted tools.
• Optimize on-page SEO elements such as titles, meta descriptions, and keyword placement.
• Coordinate with subject matter experts and freelancers to ensure content accuracy and relevance.
• Maintain and update content through WordPress or similar CMS platforms.

Paid Advertising & Campaign Support

• Assist in the setup and management of digital ad campaigns, including Google Ads and Meta Ads.
• Conduct keyword and audience research, develop ad copy, and help analyze campaign performance.
• Support A/B testing for headlines, visuals, and calls-to-action to drive improved conversion rates.
• Collaborate with the Digital Marketing Lead to test new ad formats and targeting approaches.

AI & Marketing Automation

• Explore emerging AI tools that can enhance content creation, campaign performance, or workflow efficiency.
• Support automation setup in tools such as Zoho Marketing Automation, Google Ads, and Looker Studio.
• Collect and organize performance data for dashboards and monthly reporting.
• Identify opportunities to streamline repetitive marketing tasks using automation or AI-based workflows.

Collaboration & Brand Alignment

• Ensure all marketing content aligns with KDG’s tone, visual identity, and messaging.
• Participate in brainstorms and planning sessions with marketing, sales, and design teams.
• Assist in event marketing, email campaigns, and other cross-functional initiatives as needed.

Client Marketing Support

• Assist in executing marketing deliverables for KDG clients, including social media scheduling, ad campaign setup, and content creation.
• Collaborate with KDG’s Digital Marketing Lead and project managers to ensure client campaigns meet defined goals and deadlines.
• Support SEO, analytics tracking, and reporting for client accounts using tools such as Google Analytics, Looker Studio, and Zoho Marketing Automation.
• Help brainstorm creative strategies or campaign ideas that align with each client’s brand and target audience.
• Maintain professionalism and attention to detail when representing KDG in client communications or deliverables.

Qualifications

Education:
Bachelor’s degree in Marketing, Communications, or a related field preferred (or equivalent hands-on experience).

Experience:

• 0–2 years of experience in digital marketing, communications, or related areas (internships welcome).
• Familiarity with digital marketing tools such as Google Ads, Meta Ads Manager, and WordPress.
• Interest or experience using AI tools for content creation or automation.
• Basic understanding of SEO and analytics.

Preferred Tools & Platforms:
Google Ads • Meta Ads Manager • Google Analytics • Google Business Profile • Google Tag Manager • Looker Studio • Zoho Marketing Automation • WordPress • ChatGPT (or similar AI platforms) • Zoho Social (or similar Social Media management platforms) • SE Ranking (or similar SEO management platform)

Ideal Candidate Traits

• Curious about how AI and automation are reshaping marketing.
• Strong communicator with excellent writing and organizational skills.
• Comfortable experimenting, analyzing performance, and iterating quickly.
• Collaborative, dependable, and open to feedback.
• Excited by the opportunity to contribute creative ideas in a fast-moving environment.

Physical Requirements

• Must be able to commute to the Allentown office once per month.
• Prolonged periods sitting at a desk and working on a computer.

Why Join KDG

At KDG, we’re redefining what small teams can achieve through smart, data-driven marketing. You’ll be part of a collaborative, forward-thinking department that’s actively experimenting with new tools, automation, and AI — all in pursuit of measurable impact and innovation. If you’re eager to learn, create, and grow, you’ll thrive here.

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Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Allentown, PA 18104