Digital Marketing Associate

We are looking for an experienced Senior Digital Analyst to join our team. The ideal candidate will have in-depth knowledge of digital marketing platforms, particularly Google Ads and Meta Ads, along with hands-on experience in reporting, media planning, and analytics tools. This role requires continuous optimization of digital campaigns through A/B testing and data-driven insights to improve campaign performance and ROI.

Key Responsibilities

• Google Ads & Meta Ads Expertise: Utilize in-depth knowledge of Google Ads and Meta Ads to create, manage, and optimize digital campaigns.
• Reporting & Data Analysis: Hands-on experience in reporting and using analytics tools to provide actionable insights for campaign optimization.
• Media Planning: Develop and manage media plans that align with overall marketing strategies, ensuring proper budget allocation and targeting.
• A/B Testing & Experimentation: Continuously experiment and run A/B tests on campaigns, messaging, and targeting to enhance ROI and campaign performance.
• Digital Marketing Knowledge: Deep understanding of various digital marketing channels, including SEM, SEO, Display, and Analytics, with a passion for staying up-to-date on emerging trends.
• Media Concepts: Strong understanding of media terms, creative requirements, and budget management in the context of digital campaigns.
• Pixel Management: Expertise in managing advertising pixels, such as AdWords, Google Analytics, floodlights, and others.
• Troubleshooting & Debugging: Ability to debug issues and identify problems related to campaign tracking, reporting, and optimization.
• Google Analytics Configuration: Clear understanding of how to configure profiles and views, including setting up goals, filters, and using other Google Analytics functionalities to track and analyze campaign performance.
  
  

Required Skills & Qualifications

• 3 to 5 years of hands-on experience in digital marketing, including Google Ads and Meta Ads.
• Proficient in reporting and analytics tools (Google Analytics, Facebook Insights, etc.) and experienced in creating detailed performance reports.
• Strong understanding of media planning, SEM, SEO, and display advertising.
• Experience with A/B testing, campaign optimization, and ROI analysis.
• Ability to manage and configure advertising pixels and tracking tools like Google Analytics, AdWords, and floodlights.
• Solid understanding of digital media concepts, creative requirements, and budgeting.
• Advanced proficiency in Microsoft Office Suite, especially PowerPoint, Word, and Excel (advanced Excel skills required).
• Strong problem-solving skills, including debugging, tracking issues and identifying solutions.
• Excellent communication skills to effectively collaborate with cross-functional teams and present findings to stakeholders.
  
  

Skills: google ads,campaigns,digital marketing,digital,google analytics,optimization