Digital Marketing Associate

About Us

The Cubicle, opening soon in Gulberg, Lahore, is set to revolutionize coworking in Pakistan. As a dynamic alternative in the coworking space market, we are committed to empowering SMEs, startups, and freelancers with world-class facilities designed to inspire productivity and collaboration. Join us as we create a vibrant community of innovators and changemakers.

We are looking for a highly motivated and skilled part-time Social Media and Digital Marketing Specialist to join our team. This role is critical in establishing and managing our online presence, setting up social media handles, and running targeted advertising campaigns to drive engagement, growth, and business results.

Required background

• Proven experience in managing social media accounts and advertising campaigns.

• Strong knowledge of platforms like Facebook Business Manager, Google Ads, and Instagram Ads.

• Proficiency in tools such as Canva, Adobe Suite, or similar for content creation.

• Data-driven mindset with expertise in social media analytics (e.g., Google Analytics, Meta Insights).

• Excellent written and verbal communication skills.

• Creative thinker with attention to detail.

• Certification in Digital Marketing or related fields.

• Experience with influencer collaborations or partnerships.

• Familiarity with SEO best practices and email marketing tools.

Key Responsibilities:

1. Social Media Management:

• Set up and optimize social media profiles (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.).

• Develop and execute social media strategies aligned with business goals.

• Create and schedule engaging content (posts, videos, stories, etc.) across platforms.

• Monitor, respond to, and manage audience engagement and queries.

2. Ad Campaign Management:

• Plan, create, and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads.

• Optimize campaigns for ROI through A/B testing, targeting, and analytics.

• Track, analyze, and report on campaign performance metrics.

3. Content Development:

• Collaborate with the team to create compelling graphics, videos, and copy.

• Stay updated on content trends and innovate for maximum audience impact.

4. Analytics and Reporting:

• Track performance of social media channels using analytics tools.

• Generate detailed performance reports and offer actionable insights for improvement.

5. Brand Development:

• Ensure consistency in brand voice, style, and messaging across platforms.

• Research and implement strategies to build and grow the company’s online presence.

Job Type: Part-time

Pay: Rs30,000.00 - Rs50,000.00 per month

Expected hours: No less than 20 per week

Work Location: On the road