Digital Marketing Associate

The Division
Ikon Science is a global provider of geopredictive and knowledge management software and service solutions optimizing subsurface discovery, production, and storage. As rock physics pioneers, we have taken our passion to innovate, partner and solve subsurface challenges with integrated, multi-disciplinary workflows designed for your business. For over 20 years, Ikon has applied deep scientific expertise and technology innovation to help our customers extract actionable knowledge from sophisticated subsurface data. We help customers make the best moves. Our world-class technical team that provides a proactive, attentive and collaborative way of helping our customers every step of the way – improving accessibility and accuracy, accelerating results, and lowering costs.

The Position

This role supports day-to-day digital marketing execution across email, landing pages, website updates, and reporting. You will work hands-on in HubSpot and WordPress to launch campaigns accurately, keep assets organized, and help improve conversion performance through testing and clean data practices.

What You’ll Own

Campaign Execution (HubSpot)

• Build and schedule email campaigns and simple drip sequences using approved messaging and templates

• Create and update lists and segments, apply suppression rules, and ensure clean audience targeting

• Quality-check emails and workflows (links, personalization, formatting, tracking, deliverability basics)

• Set up UTM tracking and apply consistent campaign naming conventions

Conversion Paths (Landing Pages, Forms, CTAs)

• Build landing pages, forms, and CTAs in HubSpot using templates and modules

• Maintain conversion paths (email or ads to landing page to form to thank-you page) and test for performance

• Run basic A/B tests (subject lines, CTAs, landing page variants) and summarize results

Website Updates (WordPress and HubSpot CMS)

• Maintain and update key website pages (copy edits, images, layouts, link fixes, basic SEO hygiene)

• Support migration of high-value pages by rebuilding pages from provided briefs and templates

• Coordinate redirect requests and publish updates with minimal errors and downtime

Asset Library and Content Operations

• Organize the HubSpot asset library (images, PDFs, videos) with clear folder structure and naming standards

• Prepare and upload downloadable assets and ensure correct tracking, file naming, and version control

• Support blog publishing and on-page formatting in WordPress or HubSpot CMS as needed

Reporting and Data Support

• Maintain weekly performance reporting (email engagement, landing page conversion, lead volume, meeting conversion when available)

• Track performance trends and flag issues early (broken forms, tracking gaps, low-conversion pages)

• Support marketing data hygiene tasks in HubSpot and Salesforce (lifecycle status updates, field checks, duplicate cleanup requests as directed)

Cross-Team Coordination

• Work with Sales to ensure leads flow correctly and follow-up lists are shared on time

• Coordinate campaign assets, inputs, timelines, and approvals with internal stakeholders

Requirements

• Zero to two years of experience in digital marketing, marketing coordination, or a similar role (internships count)

• Hands-on familiarity with HubSpot (email, forms, landing pages, lists, basic reporting)

• Comfort updating web pages in WordPress and or HubSpot CMS using templates

• Strong attention to detail and quality-check discipline (links, formatting, tracking, naming conventions)

• Strong organization skills to manage assets, deadlines, and campaign checklists

• Proficiency with Microsoft Office 365 (Excel, PowerPoint, Outlook, Teams, sharepoint)

Nice-to-Have

• Basic HTML and CSS skills for minor edits and troubleshooting formatting issues

• SEO AIO fundamentals (metadata, internal links, redirects basics, page structure)

• Familiarity with Salesforce concepts (leads vs contacts, stages and statuses)

• Exposure to Odoo or interest in learning CRM and website platform tools

How Success Will Be Measured

• Campaign assets and dashboards launched on time with a low error rate (quality-check pass rate, minimal broken links and forms)

• Improved email and landing page conversion performance through testing and iteration

• Accurate tracking (UTMs, naming conventions, consistent reporting)

• Well-organized asset library and clean content operations

• Reliable weekly reporting and proactive identification of issues and opportunities