DIGITAL MARKETING AUTOMATION SPECIALIST

At Greater Nevada, our passion is helping more people Live Greater, including our members, communities, and each other.

With pride, we strive to make a difference in the lives of our members and the communities they live in through financial inclusion, education, and empowerment. Why? Simply because we believe that together, we Live Greater.

To do this, we practice C.A.R.E. with our Values:

• We Care Genuinely.
• We build relationships because we know that we are Greater Together.
• We Stay Trustworthy as we serve our communities.
• "Be Bright" rings in our ears as we find custom solutions that meet our members' needs.
• We Inspire One Another, our members, and our communities to re-imagine what Living Greater can be.
• In every moment, we Enjoy the Experience. It's what has made the last 70 years greater and what we carry into the future as we continue to serve.

These values have guided us to become the largest Nevada-based credit union to touch the lives of more than 88,500 members and thousands upon thousands of people through our community and philanthropic work.

If you’re enthusiastic, collaborative, and ready to make an impact, we’d love to meet you!

About The Position:

The Digital Marketing Automation Specialist at Greater Nevada Credit Union (GNCU) is responsible for planning, implementing, and optimizing digital marketing campaigns that enhance member engagement and drive credit union growth. This role focuses on leveraging marketing automation platforms to deliver targeted, personalized communications across channels, while also contributing to content development and applying user experience principles to improve member interactions. Responsibilities include creating and managing automated workflows, developing and updating website and digital content, optimizing SEO and SEM efforts, and analyzing campaign performance to inform future strategy. The ideal candidate will possess strong design and writing skills and enjoy driving impact with a fast-paced action-oriented team.

What You'll Be Doing

• Designs, executes, and manages digital marketing campaigns using HubSpot and other automation tools, building workflows and targeted communications that align with GNCU’s marketing strategies.
• Develops and maintains automated journeys, email campaigns, and lead-nurture programs to enhance member engagement and support credit union growth goals.
• Creates and updates compelling content for digital channels, including website, email, and social platforms, ensuring alignment with GNCU’s brand voice and member needs.
• Applies basic user experience principles to digital content and campaigns, ensuring ease of navigation, accessibility, and clear calls to action for members.
• Optimizes SEO and SEM strategies to increase online visibility, drive traffic, and improve campaign performance using best practices and current industry standards.
• Updates and maintains website content through WordPress CMS, ensuring accuracy, functionality, and relevance to marketing initiatives.
• Utilizes Google Analytics and other reporting tools to track campaign and website performance, providing insights and recommendations for continuous improvement.

Qualifications

• Minimum of 2 years of experience in digital marketing roles either at an agency or an internal marketing department.
• A current or recent Google Analytics 4 (GA4) certification.
• Experience building and optimizing workflows in a marketing automation platform such as HubSpot or Salesforce.
• Competency in managing websites through a Content Management System (CMS) such as WordPress.

Skills & Competencies

• Experience with marketing automation platforms (e.g., HubSpot) for workflows, lead nurturing, and personalization.
• Strong content marketing skills, including writing clear, persuasive copy and tailoring calls to action to the buyer’s journey.
• Basic design ability using tools such as Adobe Creative Cloud or Canva to create engaging digital assets.
• Awareness of user experience (UX) principles to ensure campaigns and content are intuitive and accessible.
• Analytical skills to interpret data, measure campaign performance, and recommend improvements.
• Working knowledge of HTML for simple styling and troubleshooting.
• Highly organized and detail-oriented, with the ability to manage multiple projects in a fast-paced environment.
• Collaborative team player who adapts well to changing priorities.
• Knowledge of financial products and services is a plus.
• Commitment to continuous learning and staying current on marketing trends and technologies.
• Strong understanding of content marketing principles, including the need to organize information and calls to action based on the stage of the buyer’s journey.

Physical Demands

• While performing the duties of your job, you may regularly be required to sit and use a keyboard, multiple monitors, mouse, and telephone (including repetitive motions with hands, fingers, arms, etc.) for extended periods of time. You may also frequently be required to stand, walk, and reach with hands and arms, bend, and kneel.
• You may occasionally be required to lift and/or move up to 20 pounds.

Location and Travel Requirements

The Digital Marketing Automation Specialist position can be located in Reno or Carson City

Greater Nevada Credit Union's Reno Operations Center location

9790 Gateway Drive Reno, NV 89521, United States

Greater Nevada Credit Union's Eagle Station Location

451 Eagle Station Lane, Carson City, NV 8970,1 United States

Compensation & Benefits

• $64,000 - $90,000 per year
• Compensation is dependent on experience
• Medical, dental, and vision plans, where we cover 90% of employee costs and about 75% of the costs for their dependents
• Health Savings Account contributions
• Supplemental insurance and life insurance plans
• Paid time off, including vacation and sick time, 12 annual paid holidays, 2 floating holidays, 1 floating wellness day and sabbatical leave after every seven years of employment
• Paid time to volunteer and make a contribution to the community
• Employee product and service discounts

Greater Nevada is an Equal Opportunity Employer

Employment at Greater Nevada is based solely on a person's merit and qualifications directly related to professional competence. Greater Nevada prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.