Digital Marketing Manager

Digital Marketing Manager

Our Culture:

We are a highly entrepreneurial company limited only by our imagination. Diversity and teamwork are major aspects of our culture. Our property associates are a highly team-focused group bringing out the uniqueness of each associate to provide great products and services. Success comes to those who continuously seek opportunities to learn and pass on new knowledge. We always strive to be better, never bored, and never complacent. Our teams thrive on hard work, inclusivity, and producing outstanding experiences. We endeavor to make our fellow associates feel comfortable and entrepreneurial so that they can engage unhindered. Finally, giving back to the community is also vital to our culture. Our properties live by the philosophy that they are an important part of their communities and look for ways to partner in the local community to make a difference.

Job Description:

The Digital Marketing Manager is responsible for maintaining and enhancing the online presence of our portfolio of hotels through strategic website content management, branded platform updates, and digital marketing support. This role will be hands-on — managing content accuracy, imagery, and performance across brand.com platforms (Marriott, Hilton, Hyatt, IHG, etc.), independent, and OTA sites. While the primary focus is web content and optimization, the position will also support ad creation, paid campaign execution, and performance optimization as needed. This person must be detail-oriented, proactive, and comfortable collaborating with multiple stakeholders — including property teams, brand representatives, and corporate marketing leadership — while living our “ONE TEAM. ONE VISION.” philosophy.

Website & Platform Management

• Maintain, update, and optimize hotel content across brand platforms (Marriott, Hilton, Hyatt, IHG, etc.), independent, and OTA sites
• Ensure hotel web pages are accurate in copy, imagery, amenities, and promotions
• Collaborate with brand eCommerce teams and property leaders to ensure listings are current, competitive, and compliant with standards
• Manage photography, creative assets, and digital libraries
• Support development of property-specific landing pages, special offers, and packages

Content Development

• Write, edit, and proof website copy, promotional content, and digital collateral that align with each property’s positioning and tone
• Coordinate creative requests (imagery, video, copywriting) and assist with communications for new hotel openings, promotions, or brand activations
• Assist in developing and maintaining social content calendars and property-level marketing initiatives

Digital Marketing Support

• Support paid media campaigns (Google Hotel Ads, Metasearch, Social, OTA Sponsored Listings) through creative coordination and basic performance reporting
• Assist in optimization and reporting with paid search, display, social, OTA, etc. when needed
• Participate in digital review calls with hotels to discuss updates, identify opportunities, and share best practices
• Track and report website performance metrics, ensuring continuous improvement in visibility, engagement, and conversion
Conduct competitive reviews of hotel online presence and recommend opportunities for improvement

Necessary Skills:

• 3–5 years of experience in digital marketing, preferably within hospitality or multi-property management
• Hands-on experience managing content in brand.com platforms (Marriott, Hilton, IHG, Hyatt, etc.)
• Strong writing, editing, creative and organizational skills
• Working knowledge of SEO best practices, CMS tools, and analytics platforms
• Ability to manage multiple projects with attention to detail and deadlines
• Creative, resourceful, and self-motivated — able to work independently and collaboratively
• Passion for hospitality and digital storytelling
• Familiarity with paid search, display, social, OTA, and other advertising channels
• Experience working with agencies, vendors, or brand digital teams
Proficiency in Canva, Adobe Creative Suite, or similar tools

Vision Hospitality Group is an equal opportunity/AA/Disability/Veteran employer. As an Equal Opportunity Employer, Vision Hospitality Group celebrates diversity and is committed to creating an equitable and inclusive environment and a sense of belonging for all associates. We do not discriminate and believe everybody should be proud of who they are, represent their culture and heritage, and live by the Golden Rule.

Vision Hospitality Group LLC, offers the following benefits:

• Paid Time Off
• Optional Health, Wellness and Care benefits
• Health Reimbursement Program
• Flexible Spending Account
• Stay Discounts
• Optional Company paid Life Insurance
• 401(k) and 401(k) matching
• Employee Assistance Program
• Several Voluntary and Supplemental Insurance Options
• Select Paid Holidays and One Personal Floating Holiday
• Loyalty Incentives and Other Unique Incentive Programs