Digital Marketing & B2B Lead Generation Specialist

<Job Summary>
Are you passionate about driving impactful digital marketing strategies and generating high-quality B2B leads? We’re seeking an energetic and detail-oriented Digital Marketing & B2B Lead Generation Specialist to spearhead innovative campaigns that elevate brand visibility and accelerate business growth. In this role, you’ll harness your expertise in digital channels, content creation, and analytics to craft compelling marketing initiatives that resonate with target audiences and convert prospects into loyal clients. Join us to make a tangible difference in a fast-paced, dynamic environment where your creativity and strategic thinking will thrive!

You are not required to close the deals. Your primary objective is to generate highly qualified B2B leads and book meetings for our executive team to close.

<Responsibilities>

• Develop and execute comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and display advertising to boost brand awareness and lead acquisition.
• Utilize SEO tools and conduct keyword research to optimize website content, improve search engine rankings, and increase organic traffic.
• Manage paid advertising campaigns on platforms such as Google Ads and Facebook Advertising, continuously optimizing for performance and ROI.
• Create engaging content tailored for various digital platforms, leveraging copywriting skills and content management systems like WordPress to ensure consistency and relevance.
• Implement conversion optimization strategies on landing pages and websites using analytics insights, A/B testing, and user experience enhancements.
• Monitor website performance using Google Analytics, SEMrush, or similar tools to analyze traffic patterns, user behavior, and campaign effectiveness.
• Collaborate with design teams utilizing Adobe Photoshop, Adobe Creative Suite, or graphic design tools to produce visually appealing marketing assets.
• Automate marketing workflows through marketing automation platforms to nurture leads effectively throughout the sales funnel.
• Maintain up-to-date knowledge of digital marketing trends, algorithm changes, and emerging tools to keep strategies innovative and competitive.

<Requirements>

• Proven experience in digital marketing with a focus on B2B lead generation; familiarity with sales funnels is a plus.
• Strong proficiency in SEO tools such as SEMrush or Moz for keyword research and site audits.
• Hands-on experience with Google Ads, Google Analytics, Google AdWords, Facebook Advertising, and social media management platforms.
• Technical skills including HTML, CSS, JavaScript, SQL are highly desirable for website optimization and data analysis tasks.
• Expertise in content creation including copywriting and content management systems like WordPress or similar platforms.
• Knowledge of conversion optimization techniques to improve landing page performance and lead capture rates.
• Ability to analyze data effectively using analytics tools to inform decision-making and strategy adjustments.
• Familiarity with graphic design software such as Adobe Photoshop or Adobe Creative Suite for asset development.
• Experience with email marketing campaigns using platforms like Mailchimp or HubSpot is advantageous.
• Strong understanding of SEM strategies combined with performance marketing principles to maximize ROI across channels. Join us as a Digital Marketing & B2B Lead Generation Specialist if you’re eager to leverage your skills in a vibrant environment dedicated to innovation! Your expertise will directly influence our growth trajectory while providing you with opportunities for professional development in the ever-evolving landscape of digital marketing.

Pay: $29.46 - $35.48 per hour

Work Location: Remote