Digital Marketing Consultant

Responsibilities and Duties:

• Develop customized sales-focused digital marketing strategies for Biz Easy and clients.
• Oversee website performance, ensuring high-speed optimization, user engagement, and lead conversion.
• Guide businesses on website improvement strategies to enhance customer acquisition.
• Identify and generate new business opportunities through digital marketing initiatives.
• Engage with potential clients, pitch digital marketing solutions, and close sales.
• Develop sales-driven lead generation and digital marketing strategies to help clients grow their revenue.
• Work with the business development team to align marketing strategies with revenue targets.
• Lead budgets of Google Ads campaigns to increase traffic and conversions.
• Continuously optimize PPC strategies for higher sales and ROI.
• Act as a primary consultant for clients, offering tailored digital marketing solutions.
• Maintain strong communication and engagement with clients to understand their sales goals.
• Provide consultation on digital marketing investments that maximize sales and brand growth.
• Guide clients on high-quality content marketing strategies that drive traffic and leads.
• Develop blog content plans and SEO-driven article topics that align with sales objectives Develop and maintain a detailed content calendar.
• Create and manage engaging content, including blogs, social media posts, infographics, and email campaigns.
• Strengthen the company s digital presence and reputation through innovative marketing initiatives.
• Ensure consistent brand messaging across all platforms Collaboration and Coordination Work closely with sales and business development teams to align marketing efforts with organizational goals.
• Collaborate with IT teams on technical projects and website enhancements.
• Manage relationships with external agencies, freelancers, and the internal graphic designer.
• Evaluate marketing performance metrics, focusing on sales growth and digital ROI.
• Provide actionable insights to optimize sales and marketing efforts.
• Conduct workshops on sales-driven digital marketing strategies for clients and internal teams.
• Provide in-depth training on Google Ads, lead generation, and sales conversion optimization.
• Manage social media accounts (LinkedIn, Instagram, Facebook, etc.) to engage audiences and promote services.
• Plan and execute paid social media advertising campaigns.
• Take on additional consulting and revenue-focused projects as required by management.