Digital Marketing Consultant

Join a Global Leader in Workforce Solutions - Net2Source Inc.

Role Overview:

The Senior Marketing Specialist will lead acquisition, engagement, and retention initiatives through a blend of precision-based paid marketing, CRM automation, and growth marketing strategies. This role is ideal for a data driven marketer who has previous experience in the crypto or fintech industry and can balance analytical performance management with creative campaign execution.

Duties and Responsibilities

• Plan, manage, and optimize multi channel paid campaigns with agencies and media buying vendors across Google, Meta, Telegram, TikTok, X, and crypto native advertising networks for growth.
• Continuously monitor and improve performance metrics such as CAC, ROAS, CTR, and conversion rate.
• Manage ASO efforts to drive organic visibility, installs, and positive reviews across platforms.
• Ideation and execution of promotional campaigns to increase conversion per channels.
• Execute targeted lifecycle campaigns for various segments (both transactional and promotional) across email, push, and in app channels, focusing on user onboarding, activation, retention, and reactivation.
• Manage Key Opinion Leaders (KOLs) and influencers in the region to strengthen brand presence and credibility.
• Coordinate internal and external relations with agencies, partners, and other departments to ensure timely communications, product releases, and effective campaign planning.

Qualifications and Requirements

• 5+ years of experience in performance and growth marketing, preferably within the crypto or fintech app sectors.
• Proven skills in managing paid ad channels (Google Ads, Meta, TikTok, and others) and utilizing ASO tools.
• Hands on experience with CRM and marketing automation platforms (e.g., Insider, MoEngage, Braze).
• Strong analytical mindset with advanced proficiency in tools such as Google Analytics, Looker Studio, or Power BI.
• Familiarity with the crypto ecosystem, blockchain products, and community dynamics.
• Excellent communication skills in English; Arabic proficiency is a plus but not mandatory.
• A fast learner with excellent team spirit and coordination skills.

About Net2Source Inc.

Net2Source offers global staffing solutions and enterprise scale recruitment support.

Recognized by INC 5000 & SIA

We support inclusive hiring practices in accordance with UAE labor law.

Seniority level

Mid Senior level

Employment type

Full time

Job function

Marketing

Industries: Staffing and Recruiting