Digital Marketing & Content Specialist Part-Time

The primary responsibility of the Digital Marketing & Content Specialist is to create, schedule, and manage marketing content across multiple social media platforms to engage both customers and the wider public.

Accountabilities

• Manage, schedule, and monitor posts across platforms, including Facebook, LinkedIn, X, Company Website, and Instagram.
• Create and manage the social media calendar.
• Design and manage E-commerce platforms
• Write engaging content and design visually engaging pages for the company's social media sites & company's websites
• Collaborate with the sales and vending teams to design customized branded visual material; highlighting our unique service offerings.
• Edit and repurpose photos and video clips from local events to highlight our community involvement.
• Execute and track social media campaigns.
• Analyze data to identify best practices
• Conduct keyword research and supporting SEO initiatives.
• Assist in designing content for communicating internal and external company events.
• Perform additional tasks as assigned.
• Bachelor’s degree in marketing, business administration or related field
• 3-5 years in a marketing related role.
• Strong ability to interpret data and make strategic decisions based on insights.
• Capacity to develop creative and engaging campaigns and content.
• Excellent written and verbal communication skills.
  
  

Proficiency with marketing and analytics tools, such as Google Analytics, CRM systems, and content management systems.