Digital Marketing & Conversion Specialist

About Shoperts

Shoperts is a Canada-based platform helping customers around the world shop Pakistani fashion through a fully managed, concierge-style experience.

We are not a traditional e-commerce store.

Customers tell us what they want, and we:

• Source the best options from Pakistan
• Handle tailoring (if needed)
• Perform quality checks (photos/videos)
• Deliver everything in one consolidated shipment

Our goal is simple: Make shopping from Pakistan easy, trustworthy, and stress-free.

About the Role

This is not a typical digital marketing role. We are already running social media and paid ads. However, we are not yet seeing strong conversion into inquiries.

This role exists to solve one key problem:

Why are users not taking action, and how do we fix it?

You will focus on improving:

• Website clarity
• Messaging
• User journey
• Conversion rates

Key Responsibilities

• Review and improve website messaging so users understand the value within seconds
• Identify where users are dropping off in the funnel
• Improve landing pages, CTAs, and user experience to drive inquiries
• Align content and paid ads with clear conversion-focused messaging
• Suggest and test improvements (headlines, offers, structure, flow)
• Work closely with the social media and ads team to improve performance
• Recommend simple, practical changes that increase trust and action

What We’re Looking For

• 2–5+ years of experience in digital marketing, performance marketing, or conversion optimization
• Strong understanding of user behavior, funnels, and conversion
• Ability to simplify messaging and communicate value clearly
• Experience with early-stage startups or service-based businesses is a strong plus
• Comfortable reviewing websites and identifying gaps quickly
• Someone who thinks beyond execution and focuses on results

What This Role Is NOT

• Not just posting on social media
• Not only running ads
• Not a basic marketing coordination role

We already have execution in place. We need someone who can improve performance and outcomes.

What Success Looks Like

Within the first 30–45 days:

• Clear improvements in website messaging and structure
• More users starting inquiries
• Better performance from existing ads and content
• Clear direction on what messaging works and what doesn’t

Why Join Shoperts

• Work directly with the founder
• Real ownership and impact on business growth
• Opportunity to help build a new category in fashion + services
• Flexible, remote work environment
• Potential to grow into a long-term leadership role

Application Question(s):

• Share 1–2 examples where you improved website performance or conversions.

Work Location: Remote