Digital Marketing Coordinator

The City of Sugar Land is seeking a full-time Digital Marketing Coordinator in the Department of Economic Development.

Why Should You Join Our Team?
Our trailblazing culture focuses on our employees, our citizens and the services we provide to our community. We are a data-driven and innovative full-service municipality located approximately 20 miles southwest of downtown Houston that invests in our team and offers real opportunities for career growth. We pay our Digital Marketing Coordinator a starting salary of $63,814 – $73,382 depending on your qualifications and experience. We also offer great benefits and perks available on your first day of employment, including: City-subsidized health benefits; life and disability insurance; a variety of voluntary benefits; a robust pension plan with TMRS to set you up for a fulfilling retirement; a down-to-earth casual environment and dress code; and a positive team-oriented culture stemming from a long-term commitment to innovation and inclusion.

Benefits At-A-Glance:

• City-subsidized Medical and Dental Insurance with a variety of plan options;
• City-paid Basic Life Insurance @ 1x your annual salary and Long-term Disability;
• Voluntary Vision, Supplemental Life Coverage (for you and your family), Aflac indemnity plans such as Accident, Cancer, Hospitalization and Critical Illness, Short Term Disability and pre-paid legal benefits through Legal Shield;
• 9 paid holidays and up to 3 floating holidays to use at your discretion;
• A generous vacation package with accruals starting on day 1;
• Paid sick leave;
• Paid Parental Leave;
• A robust pension plan with TMRS includes your 7% contribution with 2:1 match by the City;
• You won’t contribute to Social Security, but you can further your retirement income by contributing to a Deferred Compensation (457b) plan;
• Longevity pay for each month of service after your first 13 months of employment;
• On-site Wellness facilities and programming (mind, body spirit & financial preparedness); and
• Access to multiple mental health benefits and resources, including a robust EAP…

If we have your attention… Please. Continue. Reading!

Our City Mission: WE ARE TRAILBLAZERS! Relentless in Our Pursuit of Good so that Our Employees, Residents, and Businesses Can Enjoy a Life Better than They Can Even Imagine.

Our Employee Values: Our values ignite passion, drive, and a sense of purpose, fostering a thriving and successful organizational culture!

Bold: We encourage each other to be bold in our ideas, decisions, and actions. We embrace innovation and take risks to drive progress.

Loyal: We are loyal to each other, the City and our Mission and Vision. We support each other to foster a cohesive and collaborative work environment. We celebrate our successes and address the challenges facing us, together.

Adaptable: We are resilient because we adapt to changing landscapes and market dynamics. We are flexible and understand the need for work-life balance. We embrace new technologies and evolving trends.

Zealous: We are committed to excellence in all endeavors. We encourage each other to strive for the highest standards of public service, quality, and performance. We hold ourselves, and each other, accountable for our words and actions.

Empowered: We are empowered with the necessary resources, opportunities, and responsibilities to excel in our roles. We seek out opportunities for development and growth, and help others do the same. We are inclusive, we embrace our differences and recognize the strength that comes from different perspectives and experiences.

We are TrailBLAZErs!

About the City of Sugar Land
The City of Sugar Land, a municipality with a population of 111,026, provides the highest quality of affordable services to meet the needs of its residents. And our citizens agree—the most recent Citizen Satisfaction Survey told us that 95% of our residents love calling Sugar Land home and 10% say that nothing would make their lives better than it already is, but we look to the future and work hard to make our community and the world better than we can even imagine.

We have an informal work environment but are serious about what we do. We believe that happy, diverse and talented employees add value to the City. We do our best to hire friendly, professional people who work hard and play well with others. We also promote a healthy work-life balance and personal development.

Are we the right fit for YOU?

Ask yourself: Do you enjoy working with people? Are you organized and detail-oriented? Can you manage your time well and prioritize multiple tasks effectively? Do you embrace change? Do you enjoy working in a professional AND casual environment? Are you an advocate of team-work? If so, please consider applying for the Digital Marketing Coordinator position today!

As the Digital Marketing Coordinator, you will:

• Regularly update Sugar Land Office of Economic Development & Tourism (SLOEDT) websites using the Content Management System (CMS) to ensure information is accurate and current. This includes visitsugarlandtx.gov and sugarlandecodev.com, and covers event calendar management, business listings, photography, and blog content.
• Manage SEO/SEM campaigns, monitor performance, and optimize strategies to increase visibility and engagement.
• Oversee updates and content management for the city’s CMS and organization of assets in the DAM system.
• Monitor website analytics and recommend improvements to enhance user experience and content performance.
• Develop, schedule, and publish digital content across websites, email platforms, and social media channels.
• Write, edit, and proof content for all digital platforms to ensure consistency with brand voice and tone.
• Coordinate photography and video shoots to support marketing campaigns and destination storytelling.
• Address and resolve technical issues with vendors promptly to ensure the uninterrupted operation of digital platforms.
• Manage budgets related to videography, photography, promotional materials, and other program expenses to ensure cost-effective resource allocation.
• Develop and distribute newsletters for Tourism, Economic Development, and Redevelopment audiences to communicate key messages and drive engagement.
• Manage daily social media activities in coordination with other city social media liaisons to ensure a unified and strategic approach.
• Monitor digital trends and recommend strategies to improve reach, engagement, and effectiveness.
• Track and report on social media performance metrics, using insights to adjust strategy as needed.
• Support influencer and media campaigns by coordinating logistics and capturing deliverables.
• Maintain consistency in visual identity and messaging across all digital touchpoints.
• Collaborate with designers, photographers, and videographers to produce high-quality creative assets.
• Occasionally host and manage venue suites, ensuring a positive and professional guest experience.

• Proficiency in digital marketing tools including MailChimp, Adobe Creative Suite, Canva, social media management, and scheduling platforms such as Sprout Social.
• Experience managing a Content Management System (CMS) and Digital Asset Management (DAM) platform.
• Strong written and verbal communication skills with the ability to craft compelling content for diverse audiences.
• Knowledge of SEO/SEM practices and ability to integrate them into campaigns to drive visibility and engagement.
• Demonstrated strategic thinking and ability to align marketing initiatives with organizational goals and priorities.

Formal Education:

• A Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, Journalism, Tourism, Hotel & Restaurant Management, Business, Economic Development, Public Administration or Public Management from an accredited school or university or equivalent experience.

Relatable Work Experience:

• Minimum one year of practical experience in marketing, municipal government, economic development, real estate, DMO/CVB, hotel, attraction or other tourism-related entity.
• Prior internship experience in marketing, digital media, advertising or related field will be considered in lieu of practical experience.
• Municipal experience preferred

Training (License and/or Certification):

• Class C Texas Driver’s License

The citizens of Sugar Land depend on City employees before, during and after an emergency or disaster to provide or restore essential public services for the health, safety and quality of life for our community. In the event of a wide scale emergency that could impact our community, all employees must be ready to assist in managing the crisis and will be considered essential for the continuity of governmental operations.

CITY OF SUGAR LAND's OVERVIEW OF EMPLOYEE BENEFITS

• Texas Municipal Retirement System (TMRS)

• HOLIDAYS

• VACATION – Other than Public Safety

• VACATION – Public Safety

• SICK LEAVE – Other than Firefighters

• SICK LEAVE – Shift Firefighters

• SICK LEAVE INCENTIVE PROGRAM

• LONGEVITY PAY

• 125 CAFETERIA PLAN

• GROUP HEALTH & DENTAL

• VISION CARE PLAN

• AFLAC PLANS

• BASIC LIFE and AD&D

• LONG TERM DISABILITY

• SUPPLEMENTAL LIFE and AD&D

• SHORT TERM DISABILITY

• PRE-PAID LEGAL PLAN

• DEFERRED COMPENSATION

• CREDIT UNIONS

• EMPLOYEE ASSISTANCE