Digital Marketing Coordinator

Overview
We are seeking a creative and detail-oriented Digital Marketing Coordinator to join our dynamic marketing team. In this role, you will be responsible for developing and executing digital marketing strategies that enhance our online presence and drive engagement across various platforms. The ideal candidate will have a strong understanding of e-commerce, SEO, and digital marketing trends, along with proficiency in tools such as Google Analytics and Adobe Creative Suite.

Duties

• Develop and implement digital marketing campaigns across multiple channels including email, social media, and paid advertising.
• Conduct keyword research to optimize website content for search engines and improve organic traffic.
• Manage e-commerce platforms, ensuring product listings are optimized for conversions.
• Create engaging graphics and visuals using Adobe Photoshop and other design tools.
• Monitor and analyze website performance using Google Analytics to inform marketing strategies.
• Collaborate with the content team to produce high-quality blog posts and articles that align with SEO best practices.
• Execute Facebook Advertising campaigns to increase brand awareness and drive traffic.
• Utilize SQL for data analysis to track campaign performance and customer behavior.
• Maintain the company website using WordPress, ensuring content is up-to-date and user-friendly.
• Assist in managing Google Ads and Google AdWords campaigns to maximize ROI.

Skills

• Proficiency in digital marketing tools including Google Analytics, Google Ads, Facebook Advertising, and email marketing platforms.
• Strong understanding of SEO principles and best practices for keyword research.
• Experience with HTML, CSS, JavaScript, and WordPress for website management.
• Graphic design skills using Adobe Creative Suite (Photoshop, Illustrator).
• Ability to analyze data effectively to drive decision-making processes.
• Excellent written and verbal communication skills with attention to detail.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• A passion for staying current with digital marketing trends and technologies. Join our team as a Digital Marketing Coordinator where you can make a significant impact on our online presence while growing your skills in a supportive environment.

Job Types: Full-time, Part-time, Contract

Pay: $47,191.62 - $56,832.92 per year

Benefits:

• Health insurance
• Paid time off

Work Location: Remote